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Cheap mobile games "biggest risk" to industry - Fils-Aime

Nintendo exec critical of "mentality that gaming content should only be $2"

Nintendo of America president Reggie Fils-Aime has said that low priced mobile phone games are one of the biggest risks for the games industry.

Titles priced around $2 on app stores are giving the impression that all games should be cheap, he said, especially when quality is not always to high standards.

"I actually think that one of the biggest risks today in our industry are these inexpensive games that are candidly disposable from a consumer standpoint," Fils-Aime told GT.TV.

"Angry Birds is a great piece of experience but that is one compared to thousands of other pieces of content that for one or two dollars I think actually create a mentality for the consumer that a piece of gaming content should only be two dollars.

"I actually thinks some of those games are overpriced at one or two dollars but that's a whole different story," he added.

Nintendo is readying the launch of the 3DS worldwide, with Japan set to receive the system this month, followed by the US and Europe in March.

The system has been criticised for its price tag, with software for the console also carrying a premium $39.99 / £39.99 price point.

The mobile game market saw a significant drop in prices of the Christmas period, with EA slashing prices on iOS titles, prompting complaints from Gameloft.

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Matt Martin


Matt Martin joined GamesIndustry in 2006 and was made editor of the site in 2008. With over ten years experience in journalism, he has written for multiple trade, consumer, contract and business-to-business publications in the games, retail and technology sectors.