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Certain Affinity hires Dan Ayoub to head Toronto studio

Industry veteran joins expansion studio as vice president and general manager

Certain Affinity announced today that Dan Ayoub has joined the developer's Canadian operations.

Ayoub will serve as the vice president and general manager of Certain Affinity's Toronto studio, which it opened in 2019.

Most recently he was general manager of education at Microsoft. Prior to that, he was the former external studio head at 343 Industries and has also worked for Disney, Ubisoft, and Electronic Arts.

"As our main contact at 343 Industries for many years, we have worked with and respected Dan through many collaborations on the Halo franchise," said Max Hoberman, Certain Affinity's CEO and founder.

"We've always been impressed with his zeal for gaming and his extraordinary leadership skills."

The company said that it is currently working on multiple projects including an unannounced original IP. Previously, Certain Affinity has co-developed franchises such as Halo, Call of Duty, Doom, and Left 4 Dead.

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Jeffrey Rousseau

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Jeffrey Rousseau joined GamesIndustry.biz in March 2021. Based in Florida, his work focused on the intersectionality of games and media. He enjoys reading, podcasts, staying informed, and learning how people are tackling issues.