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Boom! launch

Former Taylor Herring, Cake and Kazoo director Justin Crosby opens new PR agency.

For immediate distribution

27 July 2009 Mainstream games PR veteran and former Taylor Herring, Cake and Kazoo director Justin Crosby has today launches a new PR and creative communications agency called Boom!

The agency is a communications shop offering clients strategic PR consultancy and creative activation solutions to both video games clients and consumer brands operating in the entertainment industry.

In over 15 years with Kazoo, Cake, Taylor Herring and Manning, Selvage & Lee, Crosby won and led award winning, campaigns for platform holders, publishers and ISP’s including as Activision, Microsoft Xbox, BT Openworld Games and Music, Philips Electronics and Eidos.

Notable games industry campaigns Crosby has overseen include the CIPR 2007 Excellence Awards winner for Best Consumer campaign) ‘Lara Croft Tomb Raider: Legend’ for Eidos, The ‘Tony Hawk Pro Skater’, ‘Mat Hoffman Pro BMX’ and ‘Spider-man’ and Star Wars franchises for Activision/ LucasArts and experiential marketing activity for Microsoft Xbox.

“As the marketing and PR disciplines converge and title budgets are coming under greater pressure, we believe games clients are looking for quality, experience, creativity and effectiveness.” said Crosby. “Having gained experience in the marketing and PR disciplines whilst working for both boutique and major agencies we’ve developed an exciting new proposition as a creative communications agency with PR at it’s heart”.

The Boom! mission is to build an admired communications agency renowned for it’s creativity, talent, value for money and great client service. The agency offers both strategic consultancy and campaign activation, harnessing the team’s PR, marketing, digital, experiential activity, events and sponsorship expertise.

Consumer insight and research is at the heart of the Boom! proposition. The agency will be publishing a regular series of consumer insight studies and products. Unique to the consumer brands and entertainment sectors and free to subscribers, the reports will also feature interviews and think pieces from key media and entertainment industry figures. Subscribers can register at

For more information about Boom! please contact Justin Crosby

on 0207 100 3999


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