BlitzTech - 3DTV
Blitz Games Studios unveils system for persuading standard consoles to display true 3D images.
1st December 2008 - Leamington Spa, UK. Blitz Games Studios achieves a world-first with the public unveiling of its ground breaking, proprietary technology showing true stereoscopic 3D games running on Xbox ® 360 and PlayStation ® 3 game consoles at the 3D Entertainment Summit in Los Angeles.
Andrew Oliver, co-founder and CTO of Blitz Games Studios, is the only game developer to be talking at the summit alongside movie industry luminaries from Walt Disney Studios Motion Pictures Group, DreamWorks, Sony Pictures Imageworks, Dolby Laboratories and Real-D at the prestigious event.
Blitz Games Studios' in-house technology demonstrates that current generation consoles can replicate the full HD 3D experience seen in 3D movie theatres with the 3D images 'popping' out of 3DTV screens and into living rooms for the first time.
Andrew Oliver, CTO of Blitz Games Studios said, "This is an incredibly exciting and huge step forward for videogames. Our BlitzTech technology will prove beyond all doubt that we are already doing what some industry experts have said is impossible on today's game consoles. Our highly tuned engine is capable of producing real-time interactive graphics that are close to offline rendered CG movie quality."
He continued, "Many TV manufacturers are already selling sets capable of displaying 3D imagery and we envisage that these sets will rapidly gain popularity as content in the form of movies and games becomes available. Our technology allows for our games to run in both 2D and 3D in one version - by simply flicking a 'switch' between them. It really has to be seen to be believed."
Oliver states that games are already arguably more immersive than films, but when created in true 3D will be even more immersive. Although accepts that the games industry still needs to understand design issues and learn lessons from Hollywood studios which are now producing 3D movies in volume for release in 2009 onwards.
The 3D Summit runs 1st - 2nd December, opening with a keynote fromÂ Jeffrey Katzenberg, Chief Executive Officer and President of DreamWorks Animation Inc.
For further information please contact:
Alison Beasley, Lincoln Beasley PR & Marketing Ltd. M: +44 (0) 7966 449130 T: +44 (0) 1608 645756 E: Alison@lincolnbeasley.co.uk
For more information on the 3D Entertainment Summit, please visit the event website at http://www.3d-summit.com
Note to editors: due to the nature of the 3D technology imagery is not available.
About Blitz Games Studios:
Award winning, UK based Blitz Games Studios was founded in the 1980's by
twin brothers Philip and Andrew Oliver. The studio has grown into one of the most respected video game developers in the world. It works on a wide variety of licensed and internally created intellectual properties and boasts five distinct divisions:Â Blitz Games, which develops family friendly games, like Karaoke Revolution ® : American Idol; Blitz Arcade, which makes games for digital download; Volatile Games, which develops mature rated games; TruSim, which creates serious games for personnel training and BlitzTech, which develops and licenses Blitz Games Studios' proprietary game engine and integrated game creation toolset. Blitz Games Studios also created the games for the highly praised US Burger King ® advertising campaign, which is the most successful advergame promotion ever. The company employs over 230 talented and passionate staff.Â Â Â For more information, see www.BlitzGamesStudios.com