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BioWare GM unsure if free-to-play will save Old Republic

BioWare Austin's Matt Bromberg talks about the game's shift in business model

BioWare Austin's new general manager Matt Bromberg is unsure if the shift to free-to-play to improve the fortunes of Star Wars: The Old Republic will have a huge impact. When asked by CVG if the transition would help the MMO, Bromberg simply replied, "I don't know."

"My primary intention is to make as many people play this beautiful game that we've made," he added. "It just so happens that the business will naturally grow as more people come to play the game, but we're not trying to squeeze every single penny out of it. A lot of other games that have moved from subscription to hybrid haven't lost as many customers as you might think, in fact a lot of them have gained subscribers."

Bromberg declined to give internal targets for subscriber numbers.

"I can't say what it is. But also because I'm not sure. You have to plan for this but you can never be sure. We do think the numbers will grow steadily but we're not looking for some enormous surge on day one," he said.

CVG's full interview with Matt Bromberg can be found here.

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Mike Williams avatar
Mike Williams: M.H. Williams is new to the journalism game, but he's been a gamer since the NES first graced American shores. Third-person action-adventure games are his personal poison: Uncharted, Infamous, and Assassin's Creed just to name a few. If you see him around a convention, he's not hard to spot: Black guy, glasses, and a tie.
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