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Best Buy Europe announces new CEO

Ex-Tesco senior exec Scott Wheway to lead the retailer's European business

Best Buy Europe has named Scott Wheway as its new chief executive officer. Wheway, who has previously served in several executive roles with Tesco and as managing director of Boots the Chemist, joins the European division from his previous role with Best Buy International as chief operating officer.

The two companies Best Buy Co and The Carphone Warehouse formed Best Buy Europe in May 2008, hence Wheway will assume responsibility for all 2450 Carphone Warehouse stores across nine European markets, its online and direct businesses, insurance operations and Best Buy stores planned in Europe and due to open in the UK at the beginning of next year.

"It was just one year ago that we announced the creation of Best Buy Europe and described our vision to transform consumer electronics retailing across Europe. I am delighted that Scott has agreed to lead Best Buy Europe into its next chapter," said Robert Willett, chairman of the Best Buy Europe board and CEO of Best Buy International.

"Scott is the consummate retailer. He's never forgotten his roots as a line-level store employee, and he remains passionate about meeting customer needs. His energy and background are a brilliant fit for this exciting challenge as we move forward with our strategy in Europe."

Wheway began his career in retail on the Tesco sales floor, working his way up during his 20 year tenure to senior executive leadership positions, including operations director. He later served as managing director of Boots the Chemist and is also a non-executive director of Aviva.

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Kath Brice

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