Marketing network Ad2games has raised $9 million in a series A funding round with 3TS Capital Partners, HitFox Group and its own management team.
"3TS is the perfect partner for a company like us, operating in a highly dynamic market," said CEO Albert Schwarzmeier.
"With this investment we will further-develop our technology around behavioral user targeting and boost our team. The $81.5 billion games market is expanding fast - this funding will help us grow our position as a global market leader."
The company works with over 150 game publishers including Bigpoint, Gameforge, EA, Kabam, Goodgame Studios and Nexon. It was acquired by HitFox Group in 2012 and now has over 4000 media partners like Pro7Sat1, SevenGames and Jeux Video.
"The more we learned about Ad2games, the clearer it became why they are the leaders for online games performance marketing," added 3TS managing partner Pekka Mäki.
"They have a unique combination of a talented team, specific expertise, and innovative profiling technologies. We are keen to help them strengthen their presence in Eastern Europe and the USA, which are both key expansion regions for the company."
The funding will be used for recruitment, global expansion plans and its user acquisition and traffic monetization platform.