If you click on a link and make a purchase we may receive a small commission. Read our editorial policy.

Belong to open first gaming arena in the US

The company aims at opening 300 gaming centers in the US in the next five years

Belong will be opening its first gaming arena in the US on August 6.

It will be located at the Pearland Town Center, in Pearland, a suburb of Houston, Texas. The 4,800-square-foot location will feature 48 gaming stations and include access to new generation consoles PlayStation 5 and Xbox Series X. The facility was designed by architecture firm M+A Architects.

Belong plans to launch 300 gaming centers across the US within the next five years, the announcement added, with facilities to open in the coming months in Dallas (Texas), Columbus (Ohio), Chicago (Illinois), and Nashville (Tennessee).

The new location will also be partnering with the Houston Outlaws, the Overwatch League team representing Houston, for a series of "fan-focused activities," the announcement said.

This new Belong arena joins a network of 25 centers across the UK.

Martyn Gibbs, CEO of Belong Gaming Arenas, commented: "There is a rich history of esports and gaming in Texas thanks to the influence of teams like the Houston Outlaws. We're fortunate to be able to tap into this passionate community alongside the Outlaws and build upon the growing gaming culture in Houston through the establishment of the first-ever Belong location in the US"

Retailer GAME sold its Belong brand to esports specialists Vindex for a reported $50 million last year.

This article initially stated that Vindex plannned to launch 500 Belong gaming centers across the US within the next five years, as per the firm's press release. The company has since reached out to GamesIndustry.biz to say that Belong is looking to open 300 locations, and not 500. Vindex has also told GamesIndustry.biz that reports of its $50 million acquisition are incorrect. The company has not disclosed the amount paid for Belong.

Topics in this article

Follow topics and we'll email you when we publish something new about them.  Manage your notification settings.

Marie Dealessandri avatar

Marie Dealessandri

Deputy Editor

Marie Dealessandri joined GamesIndustry.biz in 2019 to head its Academy section. A journalist since 2012, she started in games in 2016 at B2B magazine MCV. She can be found (rarely) tweeting @mariedeal, usually on a loop about Baldur’s Gate and the Dead Cells soundtrack. GI resident Moomins expert.