BBC Worldwide has announced the appointment of former EA executive Robert Nashak to the role of EVP of digital entertainment.
In his new role, Naskak will be responsible for overseeing the broadcaster's gaming strategy, and broadening its digital entertainment business.
He joins the company from EA, where he held the position of VP of EA's social gaming group. Prior to that he led production for EA's casual studios, holding responsibility for console, handheld and PC game development.
Before joining EA, Nashak worked in roles at Yahoo! Games, Glu Mobile, Acclaim, Vivendi and Disney Online.
"As a long-term admirer of BBC Worldwide, I know it has great potential in digital entertainment simply by the quality and variety of content it has to offer," said Nashak. "I am extremely excited to be playing a leading role in realising this potential and growing its audience base, through other platforms, around the world."
"Gaming has always been an area of particular interest to BBC Worldwide, especially in recent months with the digital entertainment industry developing at such rapid speed," added John Smith, chief executive of BBC Worldwide. "Robert brings highly relevant knowledge and experience to help us expand our consumer demand led offering. We welcome him on board."