Bayonetta

SAN FRANCISCO (July 22, 2009) – SEGA® of America, Inc. today announced the launch of “Bayonetta™ Re-Envisioned,” a user-generated art contest, hosted by Wizard Entertainment at WizardUniverse.com.

The contest invites artists to submit original drawings to WizardUniverse.com of Bayonetta, the lead heroine in the self-titled SEGA game. The winning submission will be spotlighted in Wizard magazine and the winner will receive an Xbox 360® video game and entertainment system, a 50 inch Panasonic TC-P50X1 HDTV Plasma TV and a developer-autographed copy of BAYONETTA for Xbox 360.

BAYONETTA is being developed for SEGA by PlatinumGames, the Japan-based independent video game development company that recently took the video game and art world by storm with the inventive look and gameplay mechanics of MadWorld™. Following in the forward thinking footsteps of this critically-acclaimed title, BAYONETTA is a stylistically unparalleled action game that stars a witch named Bayonetta who has guns attached to her hands and her feet, uses her larger-than-life hair, other weapons and acrobatic skills to subdue her angelic enemies.

“Partnering with Wizard Entertainment is a natural fit given their prominence in the comic community,” said Sean Ratcliffe, Vice President of Marketing, SEGA of America, Inc. “We are excited to see what fans can do with a distinctive, feature-rich character like Bayonetta.”

All submissions must be received by August 28, 2009 to be eligible for consideration. Fans can vote for their favorite original drawing on WizardUniverse.com from September 1 to September 30, 2009. Wizard Entertainment and PlatinumGames will review the votes and comments to help them determine the Grand Prize winner, as well as the top 10 runners-up, who will be awarded with autographed copies of the game. The winners will be announced in October 2009. For the official rules, visit: www.wizarduniverse.com/bayonettacompetition.html.

BAYONETTA™ is slated for release in January 2010 for Xbox 360 and PLAYSTATION®3 computer entertainment system.

About SEGA of America, Inc.

SEGA® of America, Inc. is the American arm of Tokyo, Japan-based SEGA Corporation, a worldwide leader in interactive entertainment both inside and outside the home. The company develops, publishes and distributes interactive entertainment software products for a variety of hardware platforms including PC, wireless devices, and those manufactured by Nintendo, Microsoft and Sony Computer Entertainment Inc. SEGA® of America’s Web site is located at www.sega.com.

About PlatinumGames Inc.

PlatinumGames Inc. is an independent entertainment development studio located in Osaka, Japan and is dedicated to making high quality, next generation games for a variety of hardware platforms. Previously established as ODD Ltd. in February 2006, the company changed its name to ODD Inc. in July 2006. In October 2007, ODD merged with SEEDS Inc., a company established by ex-key members of Clover Studio Co. Ltd, a subsidiary company of Capcom. Thereafter the company changed its name to PlatinumGames Inc.

About Wizard Entertainment

The #1 men’s pop-culture magazine, Wizard provides comics and entertainment fans with everything they need to know about comic books, movies, TV, video games, DVDs and more. Full-color graphics, in-depth interviews, behind-the-scenes features and a fun, edgy tone combine to provide the ultimate experience for Wizard’s passionate community of fans.

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CONTACT:

Chase

Media Relations Director

Access Communications for SEGA

415-844-6289

chase@accesspr.com