Battlefield 3

Guildford, UK – February 23, 2011 – DICE, an Electronic Arts Inc. studio (NASDAQ: ERTS), the makers of the multi-platinum Battlefield: Bad Company™ series today announced a massive pre-order incentive for  Battlefield 3™ , the long-awaited successor to the epic, internationally acclaimed 2005 game, Battlefield 2™. Available for a limited time, the Battlefield 3 pre-order offer features the digital expansion pack Battlefield 3™: Back to Karkand at no extra charge.* This themed multiplayer expansion pack includes four legendary maps from Battlefield 2 boldly re-imagined with Frostbite™ 2 physics, destruction and visuals. Completing the package are classic Battlefield 2 weapons and vehicles, unique rewards, new achievements/trophies, and more. Players anxious to start the fight can pre-order the Battlefield 3 Limited Edition now at www.battlefield.com/uk. Pre-order while supplies last.

In Battlefield 3, players step into the role of the elite U.S. Marines. As the first boots on the ground, players will experience heart-pounding missions across diverse locations including Paris, Tehran and New York. As a U.S. Marine in the field, periods of tension and anticipation are punctuated by moments of complete chaos. As bullets whiz by, as walls crumble, as explosions force players to the ground, the battlefield feels more alive and interactive than ever before.

Battlefield 3 leaps ahead of its time with the power of Frostbite 2, DICE’s new cutting-edge game engine. This state-of-the-art technology is the foundation on which Battlefield 3 is built, delivering enhanced visual quality, a grand sense of scale, massive destruction, dynamic audio and character animation utilizing ANT technology from the latest EA SPORTS™ games. The experience doesn’t stop with the engine – it just starts there. In single-player, multiplayer and co-op, Battlefield 3 is a near-future war game depicting international conflicts spanning land, sea and air. Players are dropped into the heart of the combat whether it occurs on dense city streets where they must fight in close quarters or in wide open rural locations that require long range tactics.

“We are gearing up for a fight and we’re here to win,” said Karl Magnus Troedsson, General Manager, DICE. “Where other shooters are treading water Battlefield 3 innovates. Frostbite 2 is a game-changer for shooter fans. We call it a next-generation engine for current-generation platforms.”

“We wanted to create the most immersive and emotionally powerful Battlefield game ever and we needed new technology to deliver on our vision,” said Patrick Bach, Executive Producer. “ Battlefield 3 preserves the franchise’s signature sandbox style and even brings back classic fan favourites like jets, going prone and 64-player multiplayer on PC.”

Battlefield 3 will be available this fall for the Xbox 360® videogame and entertainment system, the PlayStation®3 computer entertainment system and the PC. For more information on Battlefield 3 please visit www.battlefield.com/uk, and for the latest news on Battlefield 3 follow us on Twitter: @battlefield.

*Conditions and restrictions apply. See www.battlefield.com/uk for details.

About Electronic Arts 

Electronic Arts Inc. (EA), headquartered in Redwood City, California, is a leading global interactive entertainment software company. Founded in 1982, the Company develops, publishes, and distributes interactive software worldwide for video game systems, personal computers, wireless devices and the Internet. Electronic Arts markets its products under four brand names: EA SPORTS™, EA™, EA Mobile™ and POGO™. In fiscal 2010, EA posted GAAP net revenue of $3.7 billion and had 27 titles that sold more than one million units. EA's homepage and online game site is www.ea.co.uk. More information about EA's products and full text of press releases can be found on the Internet at www.eagames.co.uk/press.

EA, EA SPORTS, EA Mobile and POGO are trademarks of Electronic Arts Inc. Battlefield: Bad Company, Battlefield 2, Battlefield 3 and Frostbite are trademarks of EA Digital Illusions CE AB. Xbox and Xbox 360 are trademarks of the Microsoft group of companies and are used under license from Microsoft.  “PlayStation” is a registered trademark of Sony Computer Entertainment Inc.   All other trademarks are the property of their respective owners.