Backbreaker Football: Tackle Alley

SAN FRANCISCO and OXFORD - August 26, 2009

NaturalMotion, the animation technology and game development studio behind the euphoria engine, today announced that Backbreaker Football: Tackle Alley, an exclusive introduction to their revolutionary new football franchise Backbreaker, will be available for the iPhone and iPod Touch this Fall.

Inspired by a mini-game taken from NaturalMotion’s Backbreaker (in development for Xbox 360® PLAYSTATION®3), Backbreaker Football: Tackle Alley on the iPhone is an intense, arcade football experience. Using accelerometer controls and on-screen buttons, the player must sprint, dodge and spin past waves of oncoming defenders, racking up point combos and score multipliers on their way to the endzone. Through Facebook integration, players will be able to see how their high-scores stack up against their friends'.

Backbreaker Football: Tackle Alley takes advantage of morpheme, NaturalMotion’s graphically authorable animation engine. morpheme produces animation of a quality not seen before on the iPhone and iPod Touch providing the on-screen characters with a fluidity of motion rivaling that experienced on home consoles. That quality, combined with high-impact tackles, dynamic third-person cameras, an imposing 3D stadium and animated crowds place the player in a truly immersive environment.

“We are excited to kick off the Backbreaker football experience on the iPhone and are stunned to see what visual fidelity is achievable on this platform,” said Torsten Reil, CEO of NaturalMotion. “Together with our partners Ideaworks3D, we think we’ve come up with something special and can’t wait to get this game into everyone’s hands.”

Backbreaker Football: Tackle Alley is being developed by Ideaworks3D, a world leader in mobile technology, application and game development.

“This has been a great project for our studio, and a chance to push the quality boundaries on the iPhone by combining morpheme and our Airplay game development tools,” said Alex Caccia, CEO of Ideaworks3D. “But above all, the game is fun to play and hard to put down.”

Backbreaker Football: Tackle Alley is to be published by NaturalMotion and will be available to purchase on the iTunes App Store Fall 2009.

About NaturalMotion

NaturalMotion Ltd. is a leading entertainment software company with offices in Oxford (England) and San Francisco (California). The company produces the widely-adopted animation technologies euphoria, morpheme and endorphin, used across the game and movie industries by companies such as Rockstar Games, LucasArts, Disney, Bioware and many others. Backbreaker, the company’s first in-house game is currently in production.

For further information please contact Rob Donald, PR & Marketing Manager at NaturalMotion on +44 (0)1865 250 575 or visit www.naturalmotion.com.

About Ideaworks3D

Ideaworks3D is a privately held technology and game development company headquartered in London. Founded in 1998 with a strong Oxford and Cambridge computer science and electronic engineering pedigree, the company has an unparalleled track record of creative innovation and technical leadership in the field of high performance mobile gaming. Ideaworks3D's Airplay™ platform is the result of over 7 years of research and development into high-performance native multimedia applications on mobile devices, and has powered ground-breaking and award-winning titles such as Konami’s Metal Gear Solid Mobile, which won “Best Game” and “Operators’ Choice” accolades at IMGA 2008. Ideaworks3D's Studio is also the recipient of multiple industry accolades including Best Mobile Studio at the Develop Excellence Awards 2008, and two BAFTA Games Awards for best handheld and mobile games. More information can be found at: www.ideaworks3d.com

Rob Donald, PR & Marketing Manager, NaturalMotion

+44 (0)1865 250 575

Joe Ziemer, TriplePoint

212-730-9744

joe@triplepointpr.com