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Babel/Enterbrain deal

Focus testing and localisation services to be supplied to Japan.

Babel is pleased to announce it has continued to expand its profile, partnerships and client base in Japan and Korea, as part of its strategy to be a truly global games services company.

Following a very successful presence at the Tokyo game show, organised by Babel’s Tokyo office staff, where Babel signed 5 new projects, Babel is pleased to announce it has formed a partnership with the leading market intelligence company Enterbrain. Under terms of the partnership Babel will supply focus testing and localisation services to Enterbrain’s customer base.

“The hot topic for Japanese developers is how to make successful games for the western markets” said Richard Leinfellner, Babel CEO, “this partnership means that Enterbrain and Babel can provide all the knowledge and services required to help those developers be successful”

Babel continues to work closely with its Tokyo based partner Entalize, the leading English to Japanese localisation company, with several new joint projects in discussion. The success of the partnership and Babel’s own presence via its Tokyo office has lead to a 50% increase in the number of Japanese clients.

“Japanese publishers and developers have really valued our ‘local’ approach to their global deployment challenges. Our team there has a decade of Japanese game studio delivery experience so they deeply understand how to optimise what we do to meet to our clients needs at the highest level of quality” says Richard Leinfellner, Babel CEO, “Being part of the community in Japan, with great partners who share the same vision and having great clients, some for over 8 years, is exactly what our global strategy is all about, act local!”

Babel is also pleased to announce that is speaking at the Korean Games Conference in Seoul October 7th to 9th. Babel’s Dami Kim, a Korean localisation expert, who will be presenting a session on how Korean developers can optimise their localisation process, the costly pitfalls, what to look for in an outsourcing company and the difference between a delivery partner who really knows how to help make successful games for the west and a generic word-for-word translation vendor.

For details contact, or call +44 1273 764100

Notes to Editor

Babel is the leading international provider of specialist services to the games and interactive entertainment industries. Founded in 1999, the company is part of the Quatrro Group which brings global scale and a strong financial backing. Babel has been voted Best Outsourcing Company at the Develop Industry Excellence Awards (2003, 2005, 2007 and 2008).

Babel provides outsourced services across all platforms of quality assurance testing, translation, audio recording, localised print, as well as mobile certification testing and mobile handset porting. Babel is an approved Microsoft, Sony and Nintendo QA test partner, as well as an official test house for Nokia, Java Verified and Vodafone. Babel works with all the major names in the mobile, handheld and pc, console games industry, including SCE, SEGA, Nintendo, Electronic Arts, Ubisoft, Microsoft, THQ, Warner Bros, Vodafone, Digital Chocolate, Glu, Gameloft, Nokia, Square Enix, Namco Bandai, Activision-Blizzard, Lucas Arts and Eidos.

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