If you click on a link and make a purchase we may receive a small commission. Read our editorial policy.

Azerion acquires mobile advertising company Keymobile

Acquisition marks firm's third since the start of the year

Dutch digital gaming and monetisation technology firm Azerion has acquired Swedish mobile ad platform Keymobile.

Keymobiles services will be integrated with Azerion's existing platform, furthering the firm's ambitions to offer a more comprehensive in-game advertising resource to publishers in Europe.

The terms of the deal were not disclosed.

"The integration of Keymobile on our platform will support our efforts to provide our customers - whether they are media buyers or sellers - with a greater choice of adtech solutions and content across the Nordics and beyond, creating new synergies with our existing offering," said Azerion VP Nordics Patrik Fagerlund. "We hope that this new acquisition will best help our advertisers reach their goals."

Keymobile is Azerion's third acquisition this year; the company also snapped up Whow Games back in June, and fully acquired Habbo Hotel maker Sulake back in January.

Azerion also recently secured €200 million ($242 million) via bond issuance on Nasdaq Stockholm, in order to further the company's presence in Nordic and European markets.

Tagged With
Author
Danielle Partis avatar

Danielle Partis

News Editor

Danielle is a multi award-winning journalist and editor that joined GamesIndustry.biz in 2021. She previously served as editor at PocketGamer.biz, and is also a co-founder of games outlet Overlode.