Sections

Interpret: 56% of Xbox, PlayStation, PC users are interested in earning NFTs

In response to survey, analyst says "gamers just want to be able to participate in this new business and engagement model"

A newly released survey from Interpret says that 56% of Xbox, PlayStation, PC users show an interest in earning NFTs via gaming.

The market intelligence firm queried 1,500 selected users from its NFT/crypto gaming panel, a subset of its Good Gamer Group panel.

[Clarification]: The Good Gamer Group panel was created by Interpret and comprised of 24,000 players; it is intended to represent the overall gaming market, from casual mobile to hardcore PC audiences. The 5,000 member NFT/crypto panel was selected to be representative of that larger panel.

"The only criteria to get into the panel is, they must be aware of what an NFT is," Interpret senior vice president of growth and innovation Jesse Divnich said. "It is important that we have people who don't own or don't like NFTs in the panel. We need to track sentiment over time, talk to them to see what the barriers are, etc." [/Clarification]

Interpret said that it didn't question Nintendo Switch and mobile users as it felt they wouldn't be as familiar with the subject.

53% of those surveyed said that being able to earn NFTs was their main point of interest as opposed to collecting, selling, and or trading them.

The report went on to say that over 45% expressed that earning NFTs as they play would result in them spending more time with games.

"Building a collection is not the major motivator right now," said Divnich.

"Gamers are not yet viewing NFTs as they would Pokémon cards or collecting a complete set of similar items. Gamers just want to be able to participate in this new business and engagement model."

Interpret acknowledged that NFTs and blockchain gaming ideas have drawn heavy backlash from gamers for a number of reasons, but compared it to the resistance experienced by previous new developments in the industry.

"Whether free-to-play, downloadable content (DLC), the transition to full digital downloads, subscription gaming services, the concept of season/battle passes, etc. - these all went through the murky phase that play-to-earn is going through right now," Divnich said.

"Gamers liked these concepts from the get-go, but it took time for the industry and players to get on a similar wavelength. It's a learning and discovery process on both sides."

More stories

Tappx acquires Fantasy Manager developer From The Bench

The adtech company is looking to diversify its strategy and enter the mobile games market

By Marie Dealessandri

DAGERSystem acquires Can I Play That

Accessibility non-profit purchases website "to become the largest resource for game-accessibility journalism in the world"

By Brendan Sinclair

Latest comments (4)

Ron Dippold Software/Firmware Engineer 4 months ago
This seems like a self-licking lollipop. The only people they let into their polling pool are people who actually know what NFTs are and don't dislike them.

Given that most gamers either don't know what NFTs really are (over 95% I'd think), or seem to view them with loathing given that right now they don't do anything in games that you can't do better without them, I doubt this in any way represents what gamers feel about them right now. It's just telling execs (the real customers) what they want to hear. Especially when you use phrases like 'gamers just want to be able to participate in this new business and engagement model'.

Of course they still might be the inevitable future, like pay to win was.
2Sign inorRegisterto rate and reply
Jim Webb Executive Editor/Community Director, E-mpire Ltd. Co.3 months ago
"Interpret said that it didn't question Nintendo Switch and mobile users as it felt they wouldn't be as familiar with the subject."

"it is intended to represent the overall gaming market, from casual mobile to hardcore PC audiences."

102 million Switch owners, hundreds of millions of mobile owners and you don't think they are representative of the market?
1Sign inorRegisterto rate and reply
Alfonso Sexto Pereyra Quality Assurance Manager, DACS Laboratories GmbH3 months ago
From all the gamers that I know, inside and outside the industry, and ranging from their twenties to my age. Around 50-60 I would say, and not a single one of them is in that 56%?

Not sure if I should consider myself lucky or not.
0Sign inorRegisterto rate and reply
Show all comments (4)
Alfonso Sexto Pereyra Quality Assurance Manager, DACS Laboratories GmbH3 months ago
@Ron Dippold: "Of course they still might be the inevitable future, like pay to win was."

IT's similar, but the main difference is that Pay to Win was not killing the planet as blockchain does...

Nonehteless: it will probably be like you said. And in the same way, there will be the NFT-free market that some companies will focus thenselves into.
0Sign inorRegisterto rate and reply

Sign in to contribute

Need an account? Register now.