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Valve retires non-gaming content from video on-demand service

Blockbuster movies fail to find traction on Steam

Valve is retiring non-gaming related content from the video section of Steam.

The video on-demand aspect of the Steam Store has been in operation for several years, originally hosting documentaries such as Indie Game: The Movie.

In recent years the platform began hosting everything Hollywood blockbusters like John Wick and The Hunger Games, to anime and My Little Pony.

However, in a statement released today Valve said: "In reviewing what Steam users actually watch, it became clear we should focus our effort on offering content that is either directly related to gaming or, is accessory content for games or software sold on Steam.

"As part of this refocus, we have retired the Video section of the Steam Store menu with an expectation that video content is discovered via the associated game or software store page, or through search, user tags, recommendations, etc."

While previously purchased content will remain available to owners, the non-gaming videos will be scaled back and no longer available for purchase.

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Latest comments (2)

Jeff Kleist Writer, Marketing, Licensing A month ago
It would not sunrise me if this has something to do with MoviesAnywhere. The wait time for integration , the cost of incorporating it, and the fees associated with it was probably more than they cared to deal with based on generated income.

Movie sales only work when you have a large base of casuals. Based on my experience Id say those who might be inclined to even look at Steam for such things either already are set up with a more dedicated film provider like iTunes, VUDU, or Amazon, or source their non-Netflix content from less scrupulous sources.
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Edward Buffery Head of LQA (UK), Testronic17 days ago
Huh, I've played more games on Steam than on any other platform, yet I wasn't even aware there was a video section of the store until this article!
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