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Gameloft acquires FreshPlanet

SongPop publisher to operate as a Gameloft studio under current CEO

French video game publisher Gameloft has announced today it has acquired SongPop creator FreshPlanet as a part of the company's expansion strategy.

FreshPlanet is responsible for both SongPop and SongPop 2, the former of which has been downloaded over 100 million times. Under Gameloft's wing, it will continue operating under current CEO Mathieu Nouzareth in its New York headquarters.

"FreshPlanet is the unmatched category leader in music trivia," said Gameloft CEO Stéphane Roussel. "Their mobile games gather a large and engaged audience and are developed with a level of craft and passion that is everything we stand for. This naturally led us to bring them on board. With FreshPlanet's talent and creativity, we see great opportunities to develop new ways of having fun and to reinforce our presence in North America.

"We are excited to welcome FreshPlanet as a part of the Gameloft family and to support them in their journey towards new, even more ambitious projects."

Earlier this year, Gameloft appeared to be struggling somewhat, reportedly closing its Madrid studio and a drop in revenue during H1. However, as of the end of 2017, the company was the highest-ranked parent company by combined App Store and Google Play downloads according to App Annie.

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