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Apple hiking app prices

Exchange rates blamed as bumps take effect in Canada, Europe

UPDATE: Price hikes have now been implemented in multiple markets. For Canada, the minimum app price has risen from $0.99 to $1.19, with raises also taking place at higher price points. For example, $2.99 apps are now $3.49, while $6.99 apps are $7.99. The UK App Store has seen a similar adjustment, with the minimum price for premium apps rising from 69p to 79p.

The original story follows below.

Apple is planning to hike app prices for customers in Canada, Norway, and the European Union, according to a Canadian Press report. The wire service cites an email sent to developers on Wednesday, saying the price bumps would be made within 36 hours.

As of this writing, prices for premium apps in the Canadian App Store appeared to be unchanged, with an abundance of offerings still available at the $0.99 price point.

Apple reportedly blamed the price increase, at least in Canada, on foreign exchange rates. The Canadian dollar has been trending downward recently, going from parity with the US dollar at the beginning of 2013 to being worth just 86 American cents this week. That decline has accelerated recently as the price of oil has dropped.

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Latest comments (5)

Paul Johnson Managing Director / Lead code monkey, Rubicon Development6 years ago
I'm sure these will only be tiny corrective changes. Unlike the removal of the $1 - $4 price tiers that would save premium gaming.

Edited 1 times. Last edit by Paul Johnson on 8th January 2015 11:51pm

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Chris Payne Managing Director & Founder, Quantum Soup Studios6 years ago
I suspect it's partially to cover the expense of fulfilling the messy new EU VAT requirements that can into force on Jan 1st.
http://techcrunch.com/2014/11/25/eus-new-vatmoss-rules-could-create-a-vatmess-for-startups/
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John Bye Lead Designer, Freejam6 years ago
A quick Google search found this link, which purports to be a photo of Apple's European iTunes headquarters. You may be a little surprised at the sheer scale of their Luxembourg operation, which has clearly scaled massively to handle the billions of dollars of business the company now does through iTunes in Europe...

This is what Apple iTunes Europe looks like.

Sadly this kind of nonsense is why the new EU rules are needed, although clearly there should have been some kind of exemption for smaller businesses.

Edited 1 times. Last edit by John Bye on 9th January 2015 4:01pm

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Show all comments (5)
Paul Johnson Managing Director / Lead code monkey, Rubicon Development6 years ago
Apple, Google, Amazon and a few others are exactly why the new rules. Various people involved in making this legislation have been quite candid about it.
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Chris Payne Managing Director & Founder, Quantum Soup Studios6 years ago
Who could have possibly imagined that such vast corporations would pass the suddenly-mandated taxes on to their customers?
I'm shocked, I tell you, shocked.
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