Hearthstone now has 20m players

Blizzard's free-to-play card battler continues to grow

Blizzard has hit a new milestone for its free-to-play card battler Hearthstone: Heroes of Warcraft , with the title now boasting over 20 million players.

The game was released on PC and Mac back in March where it quickly hit 10 million users and arrived on iPad a month later. The game is free but allows players to buy packs of cards to build their collection or to purchase paid expansions like Curse of Naxxramas.

For more on the business model behind Hearthstone check out our interview with Jason Chayes, production director and Eric Dodds, game director.

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Latest comments (5)

Daniel Mesonero Studio Manager, Toadman Interactive4 years ago
Any clarification on what "20 mio players" means? Is it downloads or registered users? I'm assuming it isn't MAU...
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I assume it means downloads, since anyone with a account would be a 'registered user' and then you'd be counting anyone who plays any of Blizzard's other titles.
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Daniel Mesonero Studio Manager, Toadman Interactive4 years ago
So that would make people that downloaded the PC client and the app count as two users, right?
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Hm, maybe? And anyone who has installed the game on more than one PC, discounting those who share a machine, people who only play in net cafes, etc. Possibly the number is actually users who have launched the game at least once, which would be much more accurate than just raw downloads and probably not a very difficult metric to track. I assume people with the app need to still log into a account to play, anyway - I wouldn't know, I'm still waiting on the Android release :p

Edited 6 times. Last edit by Jessica Hyland on 16th September 2014 2:21pm

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Tamir Ibrahim Programmer, Splash Damage4 years ago
I doubt that a person downloaded on PC & iPad count as two because it is the same account and the same "player". I think this refers to 20m actual players (as Jessica has mentioned, players that have launched Hearthstone/downloaded at least once), which is an astounding number.
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