Xbox One reveal watched by 8.45 million in first 24 hours

Microsoft's streaming event found a ton of viewers

Microsoft has announced that 8.45 million people watched the stream of the Xbox One reveal. According to Microsoft streaming partner Akamai, the reveal was the most watched live broadcast in the company's history, outdoing the 2012 Presidential election night, the 2010 World Cup, and the 2011 Royal Wedding. Microsoft also tripled its previous concurrency record for events on

"With the unveiling of Xbox One, the all-in-one entertainment system for a new generation, we knew immediately Xbox fans were tuning into the announcement in record numbers. We are humbled and grateful for your loyalty and interest in the unveiling of Xbox One," wrote Xbox Wire editor Lisa Gurry.

1.73 million people viewed the event on Spike TV, making it the number one show in its timeslot on May 21.

Related stories

Next-gen expectations overshadowed E3 | Opinion

Rather than being a final hurrah for the current generation, E3 highlighted expectations that most upcoming titles will bridge next year's hardware transition

By Rob Fahey

Phil Spencer: "It would be nice to buy a Japanese studio"

The head of Xbox on Game Pass, the impact of streaming, and why he's not afraid of Google

By Christopher Dring

Latest comments (8)

Jim Webb Executive Editor/Community Director, E-mpire Ltd. Co.6 years ago
8.45 million people watched it and 8.44 million of them wished they hadn't.
9Sign inorRegisterto rate and reply
Paul Jace Merchandiser 6 years ago
outdoing the 2012 Presidential election night, the 2010 World Cup, and the 2011 Royal Wedding.
I'm not sure which is more surprising, the fact that they actually streamed that live or the fact that it became one of the most watched streams on XBL.
1Sign inorRegisterto rate and reply
Greg Wilcox Creator, Destroy All Fanboys! 6 years ago
I blanked out when I read Royal Wedding because I immediately thought of that great Fred Astaire flick with him dancing on the floor, walls and ceiling in one memorable number.

Nope, I didn't watch that other Royal Wedding (sorry!)... who got married, again?
0Sign inorRegisterto rate and reply
Show all comments (8)
Stephan Schwabe Multichannelmanagement, Telefonica6 years ago
And the most disappointing stream to..
0Sign inorRegisterto rate and reply
Brian Smith Artist 6 years ago
Did Sony release figures for the ps4 reveal... just curious.
0Sign inorRegisterto rate and reply
Adam Campbell Game Manager, Azoomee6 years ago
I must be the only person who wasn't really disappointed, the conference met my expectations but then again I wasn't expecting to be blown away by games, especially this close to E3.
0Sign inorRegisterto rate and reply
Yiannis Koumoutzelis Founder & Creative Director, Neriad Games6 years ago
Sony had a counter, and it was about 1.5 million on the official
0Sign inorRegisterto rate and reply
Brian Smith Artist 6 years ago
So numbers wise, even if 80% of ms xboxone viewers were unhappy it'd still have the largest amount of contented viewers between the two reveals. that's assuming that every one who watched the PS4 reveal was impressed.

Edited 1 times. Last edit by Brian Smith on 3rd June 2013 6:48pm

0Sign inorRegisterto rate and reply

Sign in to contribute

Need an account? Register now.