PlayStation Vita sales quadruple in Japan

The price drop leads to positive gains for Sony's flagging portable

During a Japanese press presentation for One Piece: Pirate Warriors 2, Sony Computer Entertainment Japan president Hiroshi Kawano said that sales for the PlayStation Vita have increased four-fold following the system's price drop.

Media Create numbers prior to the price drop on February 28 show Vita sales of 11,000 units. We'll see numbers for last week on Wednesday, but Kawano's statements could mean sales as high as 44,000.

The week ended on February 24 was also the first time that the PlayStation Vita beat out the Nintendo Wii U in sales.

[Reporting Via Game Jouhou, Translated by Gematsu]

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Latest comments (12)

Andy Samson QA Supervisor, Digital Media Exchange6 years ago
Not sure if the Vita can sustain this for long. The price drop should have made the sales higher than this. It seems the cost of the memory cards and the lack of games is holding it back. The really unfortunate thing is that with every unit sold SONY takes a much greater hit than before. Final Fantasy X won't save it.
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Yiannis Koumoutzelis Founder & Creative Director, Neriad Games6 years ago
perhaps it will. these things are not just switches. it should take a while, and as you said, games are not there yet. It is to our benefit that all platforms should have strong sales. this is definitely a very good sign but if it doesn't continue growing for the next 4-6 months then it really doesn't mean much.
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Daniel Hughes Studying PhD Literary Modernism, Bangor University6 years ago
@ Andy, you're right. If this is the immediate peak on the back of the price-cut, and if I'm right, some good Vita releases, then the impact of the price-cut isn't actually that impressive. If 44,000 became the new base line sales rate for Vita that'd be an excellent turn around, but like I said, this could be the peak we're looking at, as is often the case with price-cuts outside of the year end sales season. One week of quadruple sales in one territory does not turn Vita around by any stretch of the imagination. Hopefully Sony have a more concerted long-term plan for the Vita, and I for one hope that doesn't revolve entirely around the system acting as an extension of PS4, which the Future of PlayStation event seemed to imply.
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Show all comments (12)
The key (as always) with these price cuts is not the sales figure in the week of the cut, but the sales 4-8 weeks after it. Sony launched new colours, as well as some Vita games, right? Well, its do-or-die for the Vita then, in the next month or so. Unless its going to have a late-life revival ala PSP and MH...
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JEAN-PHILIPPE ALLANGBA Studying Marketing Management, London Metropolitan University6 years ago
I presume sony is now focusing on the software side: the more people own a vita , the likely they are to spend on accessories, software (digital game); in addition to the ps +, memory card where i believe sony makes profit.

Edited 1 times. Last edit by JEAN-PHILIPPE ALLANGBA on 5th March 2013 2:15pm

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Nicholas Pantazis Senior Editor, VGChartz Ltd6 years ago
Definitely not great sales and it didn't beat the 3DS despite being only 1000 yen more than the XL and the first week of the price drop with a big release in One Piece. If the sales aren't back below 20k in 3 weeks I'll be surprised.
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James Verity6 years ago
The poor sales of the Vita has always been about the price... they also need to reduce the price of the memory cards which the device depends on... until Sony fix those two things it'll never survive let alone have anyone but themselves developing for it...
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Art C. Jones Writer / Blogger 6 years ago
"The poor sales of the Vita has always been about the price..."
AND the content. Content is the area where the 3DS is really trouncing the Vita, and the road map for the 3DS this year from MH4 to Pokemon is a powerhouse of content.

Vita has a long ways to go, but hopefully in a couple of years it will find its footing and be a late lifetime success like the PSP was in Japan. In the US and Europe I don't expect the Vita to successful in the near or far term.
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Tom Keresztes Programmer 6 years ago
Vita has a long ways to go
I think its soon going to lose its edge. The GPU is the same as the iPad4, and i doubt that's the best we will see this year (on portables).

Edited 1 times. Last edit by Tom Keresztes on 5th March 2013 9:12pm

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Peter Dwyer Games Designer/Developer 6 years ago
If this prompts some nice game releases then I say rock on Vita.
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Paul Murphy Owner, The Vita Lounge6 years ago
The figure of 62.500 is what was actually recorded which is nearly a 6-1 increase on the previous week but as others have noted the next few weeks will be crucial. If this can be maintained for the next few weeks then you could be looking at some sign of growth.

But this needs to be replicated the world over. And reduce the prices of the memory cards.
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Yiannis Koumoutzelis Founder & Creative Director, Neriad Games6 years ago
Senran Kagura will keep gamers buying for a bit i think!
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