Google: Android is clear winner in the war with iOS

Eric Schmidt compares Android growth to Microsoft software boom of the Nineties

Google chairman Eric Schmidt believes Android is now emerging as a clear winner in mobile, racing past Apple's iOS in a manner similar to Microsoft in the desktop software market in the Nineties.

In an interview with Bloomberg, Schmidt claimed that more than 1.3 million Android devices are activated every single day. Apple's ecosystem is widely regarded as stronger and more lucrative for developers, but, according to Schmidt, Android is on course for victory due to sheer volume.

“This is a huge platform change,” he said. “This is of the scale of 20 years ago: Microsoft versus Apple. We're winning that war pretty clearly now.”

Schmidt supported his claims with new data from Gartner Inc., which showed that Android took 72 per cent of the mobile market in the third quarter.

“The core strategy is to make a bigger pie,” he added. “We will end up with a not perfectly controlled and not perfectly managed bigger pie by virtue of open systems.”

Related stories

Google Play announces Change the Game Design Challenge

$10,000 college scholarship up for grabs in design contest

By Haydn Taylor

Google opens up Maps data for developers to build mixed reality games

Google Maps API grants access to accurate, living model of the world to serve as foundation for games

By Haydn Taylor

Latest comments (12)

Bruce Everiss Marketing Consultant 5 years ago
Then there is Windows Phone, which many think is the best mobile OS of the lot and which MS are putting billions behind.
0Sign inorRegisterto rate and reply
Apples and oranges.
1Sign inorRegisterto rate and reply
Jim Webb Executive Editor/Community Director, E-mpire Ltd. Co.5 years ago
Apples and oranges.
I wonder if Google gets tired of being called an orange.
5Sign inorRegisterto rate and reply
Show all comments (12)
Tom Keresztes Programmer 5 years ago
Apps still don't sell very well on the android market.
0Sign inorRegisterto rate and reply
0Sign inorRegisterto rate and reply
Andrew Jakobs Lead Programmer 5 years ago
yeah android may be the winner in sheer volume, but for developers the ammount of different hardware and versions of android is stagering.. My Xoom is still at 4.01, but the latest devices are 4.1 and 4.2, still a lot of devices are 2.x or 3.x... With iOS you don't have that many different devices, but there are a lot of them sold..
I'm hate apple, but claiming Android is winning is not true IMHO...
1Sign inorRegisterto rate and reply
Andrew Goodchild Studying development, Train2Game5 years ago
There are £80 PAYG Android smartphones, that have replaced £80 dumbphones. All but the cheapest phones are smartphones, and most at that level are Android. But the majority of those £80 handsets will never see any money spent on them, and probably the only apps downloaded are free Angry Birds, eBay and the Cineworld app.
2Sign inorRegisterto rate and reply
Nicholas Pantazis Senior Editor, VGChartz Ltd5 years ago
Er... no one is spending very much on iOS either. If you hadn't noticed that's not a very healthy market, and only the top 15% are making anywhere near a sustainable income for a company.

And of course Android is winning. Sorry, but even the fragmentation argument is a load of bull.

Schmidt's comparison of Macs vs Windows is as perfect an analogy as humanly possible here. Are all Windows users using 7? No, less than half are. Almost half still use XP in fact. Heck, there are more people on Vista than OSX. Would anyone even a little bit sane argue that Macs/OSX are competitive in the home computer and laptop OS space? No. But Mac users spend more money per user, so it's OK! Oh... wait...

Yes indeed, the parallels are staggering. OSX is controlled, first party software. It's dominated by the open platform which ultimately appeals to a wider userbase on many bases (price, customizability, flexibility, power, hardware variety). And here we have iOS, a very controlled, successful operating system that will ultimately be relegated to, at best, 10-15% of the worldwide smart OS market on both tablets and phones, while the open OS continues to make massive gains at its expense.

You think Steve Jobs didn't see this coming? Did any of you actually read the biography? This is EXACTLY what he feared, and exactly why he made his thermonuclear war. Yes, iOS is a smoother experience, but it's also a locked down, and at this point very out-of-date experience, and its position in the market will be exactly like the position of Macs and OSX. Apple will make lots of money, and they'll be very successful, but they're not ever going to be the market king, and just like OSX, the extra money spent per user will ultimately matter much less when your userbase is 1/10th of your competition's. The only real wildcard left for Google in this race is Windows Phone 8... but it's probably too late for anything more than an "also ran."
1Sign inorRegisterto rate and reply
Tom Keresztes Programmer 5 years ago
Are all Windows users using 7? No, less than half are. Almost half still use XP in fact.
I dont know where you got those number from, but according to Steam only 10.36% use XP and OSX (combined) is actually on Par with Vista (3.3%). If you look at the wikipedia os usage share, it shows slight different picture (no surprising that steam is primarily a gaming platform), XP being the 2nd with 21% behind Windows 7's 41 and OSX is trailing them with 8.54% . Surprising numbers are the mobile, iOS is at 9.46% and Android 4.8%. So either Android users dont use wikipedia, or the wast majority of Android devices are not used for browsing - or as somebody suggested, majority of them are not really used as smartphones.
Also, i see no proof that the Android suddenly became a viable platform. . Android is a good business for Google - they are harvesting data.
0Sign inorRegisterto rate and reply
Greg Wilcox Creator, Destroy All Fanboys! 5 years ago
Tom, that's Steam users and XP, not everyone else who doesn't have a Steam account who still uses XP (which is a lot more than I bet Microsoft is willing to say)...
0Sign inorRegisterto rate and reply
Tom Keresztes Programmer 5 years ago
but do they still buy PC games ?
0Sign inorRegisterto rate and reply
Dharmesh Raithatha Product Manager, Mind Candy5 years ago
Fragmentation on android is probably bad for other people in the ecosystem but not for google. Android is a fragmented system but has dominant share of the market and you are probably going to end up writing web apps within chrome if you want to reach everyone cheaply. It will be easier for Google to monetise this long tail of users with crappy phones.
0Sign inorRegisterto rate and reply

Sign in to contribute

Need an account? Register now.