Apple's iPhone 5 could sell 10 million in first week, says analyst

Piper Jaffray analyst Gene Munster estimates a healthy first week for Apple

Apple is expected to reveal its iPhone 5 at an event on September 12, and analysts are already speculating how big the newest iPhone could sell. Piper Jaffray analyst Gene Munster estimates that the new phone could sell between 6 to 10 million units assuming an expected release date of September 21.

"We believe that if the 21st is the actual ship date, Apple could sell six million to 10 million iPhone 5s in the final week of September barring supply issues," Munster said in a note obtained by AllThingsD.

Apple is already expected to report iPhone sales of 22 to 23 million for the third quarter, but Munster believes the iPhone 5 could push that number between 26 and 28 million units.

In contrast, Samsung has announced that its flagship Galaxy S III smartphone has reached 20 million sales units in 100 days. Samsung was able to throw its weight around and have the same model of the Galaxy S III released on every carrier, much like Apple with its iPhones.

"The GALAXY S III has enjoyed tremendous attention and popularity since its launch in May, and we are thrilled with its success," said JK Shin, President and Head of IT & Mobile Communications Division at Samsung Electronics. "I would like to express my sincere appreciation to customers who have chosen the GALAXY S III. We will never stop providing the latest smart mobile technologies to help users live a life extraordinary."

In addition, Microsoft and Nokia showed off the Windows Phone 8-powered Lumia 920 and Lumia 820 this week. The phones mark both companies' push into a market controlled by iOS and Android. A market Windows Phone 7 was unable to find a sizable place in.

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Latest comments (4)

Jim Webb Executive Editor/Community Director, E-mpire Ltd. Co.5 years ago
Not to say the Piper Jaffray analysts are wrong but I've seen them make such absolutely horrendous predictions in the past regarding some products that they will have to be spot on for a few years on several projections before they ever regain my trust.

Sadly, investors will not give them the same scrutiny.
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Nicholas Pantazis Senior Editor, VGChartz Ltd5 years ago
@ Jim Isn't that funny? Analysts are right less often than Vegas odds-makers and yet we trust them on much more of our money (well, some of us do).
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Jim Webb Executive Editor/Community Director, E-mpire Ltd. Co.5 years ago
I wish it were a Vegas betting business. I'd put my money on my own projections against ALL of the major paid analysts every single week/month/quarter, etc...

It would be nice to retire early.
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Bruce Everiss Marketing Consultant 5 years ago
It will sell out. So however many Apple have managed to stockpile will be the sales figure.
Many millions of people have been holding back buying, waiting for the new iPhone 5. And millions of people with earlier iPhones will see this as a must have upgrade.
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