Tween girls double their gaming time

Report from Spil Games shows play time up from 38 minutes to 1 hour 18 minutes

A new study from Spil Games, analysing the behaviour of its consumers, has shown the 8-12 year old female demographic has doubled its game playing time in the last year.

The time spent gaming per month is up from 38 minutes to 1 hour and 18 minutes, most often playing titles that involves cooking, dressing up and quizzes.

The games are most likely to play online on Saturday afternoons, with 54 per cent of mobile players using an iOS device, compared to 46 per cent using Android.

Of the iOS users, 24 per cent used an iPad, 19 per cent used an iPod and just 11 per cent used an iPhone.

Spil Games harvested the data from its online gaming portal GirlsGoGames. The behaviour of 7.6 million US users in 2011 and Q1 of 2012 was analysed.

More stories

Spil Games sells mobile division to Azerion

Founders remain owners of Spil's web portals, will work in partnership with Azerion

By Matthew Handrahan

Six app store optimisation techniques to get your game noticed on mobile

Spil Games's Francisco Belloch shares tricks and shortcuts that speed the process of ensuring your smartphone title stands out

By Francisco Belloch

Latest comments

Sign in to contribute

Need an account? Register now.