Capcom: US retail "caught a little flat-footed" on Vita

SVP Svensson says Capcom supporting handheld, seeing "decent" sell through

Christian Svensson, SVP of Capcom Entertainment, has accused US retail of being unprepared for demand for Sony's PlayStation Vita.

"They were a little wishy-washy on what they were taking and how deep they were stocking, versus what the demand was," Svensson told Gamasutra.

"Retail got caught a little flat-footed on not going deep enough in their ordering, at least on the software side. I can't speak to the hardware side, only Sony could."

Svensson said the publisher would obviously continue to support Vita, and that it was too early to make any calls on it.

"I'll say our sell-through has been reasonably decent," he revealed.

"The holidays are going to be much more telling for Vita. The holiday was where the 3DS first solidified."

He also declared the handheld market "alive and well," in Japan and explained that mobile and dedicated consoles could survive alongside each other.

"While there may be some overlap, I think there's still going to be an audience for what I call deeper engagement and deeper funds, for lack of a better word. As a result, I think those two markets are going to be viable, and served by content creators."

This week PlayStation Vita was at the fourth spot in the Japanese sales charts, with 10,041 units sold.

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Latest comments (5)

Antony Carter Senior Programmer, Epic Games7 years ago
Think word of mouth is going to help boost vita in the West, anyone i here that gets one absolutely loves it and the launch software is the best a western market has ever seen.
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Dave Knudson Sr. Technology Manager, Electronic Arts7 years ago
I wouldn't think retail ordering would have that big of an impact. If it's not in store, just buy it on PSN.
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Jeffrey Ates Critic/Writer/Enthusiast 7 years ago
Word of mouth is what got Minecraft where its at now so I agree w Antony, it will be a big factor. Tho Capcoms reputation wont help them make sales if they keep up the nickle and dime tactics that their quite hardcore fanbase are aware of...
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William Usher Assistant Editor, Cinema Blend7 years ago
Agreed, Jeffrey.

The Capcom backlash fire is spreading so it will be interesting to see how it affects the company beyond the initial issue of where it started.

All the doom and gloom talk of the Vita seem a little ill-placed given that it's still early in its lifespan and I do agree with Svensson that the real tell will be this holiday season.
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I think its the other way around: given that Vita games are also available online, retailers will be hesitant to stock too many physical copies. They may also be "protesting" against the online stocking option (i.e. they promote the games, and Sony can end up with all of the profits from an online sale).

Its just easier for them to stock less, and focus on other platforms - at least until Vita demand is "well known" and has less risk.
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