Sections

Celebrating employer excellence in the video games industry

8th July 2021

Submit your company

EA racks up 25 million Play4Free users

Worldwide milestone as Battlefield Heroes and NFS: World lead charge

EA's Play4Free initiative, featuring games like Battlefield Heroes and Need For Speed: World, has reached a total of 25 million players worldwide, the publisher has said.

Heroes and World are the two flagship games, both attracting 10 million players each, with Battlefield Play4Free, Dragon Age Legends, Battleforge and Lord of Ultima making up the final 5 million between them.

"Developing a community of 25 million players is a remarkable achievement," said the vice president of the division, Sean Decker.

"It is a testament to the explosive growth of the free-to-play market and a reflection of EA's commitment to spearheading the digital transformation. We plan to continue to innovate in the category, introduce new gameplay that delights players and keeps them coming back for more. For our teams, this is an incredibly exciting time to be making games as the audience continues to grow and diversify."

The publisher has released various promotional codes for its free-to-play games to commemorate the landmark.

Celebrating employer excellence in the video games industry

8th July 2021

Submit your company

More stories

EA acquires Super Mega Baseball developer Metalhead Software

Canadian studio fills another gap in FIFA publisher's expanding sports portfolio

By James Batchelor

Knockout City will be available on Xbox Game Pass, EA Play at launch

Velan Studios' budget price dodgeball game racked up one million downloads during beta

By James Batchelor

Latest comments (1)

Paul Shirley Programmers 9 years ago
Wonder how they calculated that - active players, registered individuals or some guestimate between the 2?

I'm registered with a lot of games just long enough to try once and never return. For some it took 2 or more registrations before the buggy POS would let me play. In some cases I never got round to even trying the game - including some of EAs offerings!
0Sign inorRegisterto rate and reply

Sign in to contribute

Need an account? Register now.