Android increases US market share to 52 per cent

NPD data indicates growing lead over Apple iOS, Blackberry market share tumbles

The NPD Group has published research showing that Android continues to lead the mobile OS market in America.

The data indicates that Android phones represented 52 per cent of units sold in the second quarter of 2011. This shows significant growth over the 36 per cent first quarter market share indicated in a report by Gartner in May.

Apple's iOS grew marginally to 29 per cent, while Blackberry tumbled to 11 per cent, and Windows Phone 7, Windows Mobile and webOS remained stagnant with 5 per cent each.

Ross Rubin, NPD's executive director of industry analysis, claims that Google's recent $12.5 billion acquisition of Motorola has "shifted the balance of power" in the patent battle currently playing out in the mobile OS market.

"Android's momentum has made for a large pie that is attractive to Motorola's Android rivals, even if they must compete with their operating system developer," he said.

"Much as it did in the feature phone market in the RAZR era, Motorola is experiencing increased competition from Samsung and LG in the smartphone market. Closer ties to the heart of Android can help inspire new paths to differentiation."

The report also suggests the burgeoning pre-paid smartphone market as a possible area for Android to grow even further.

"This was once a key segment for Motorola that the company has an opportunity to reclaim as prepaid carriers build their smartphone portfolios," Rubin said.

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Latest comments (9)

Your move Apple (iPhone5?), and Microsoft (Nokia developed phone releases?)...

Can BlackBerry keep their heads above the rising waves?
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Andrew Goodchild Studying development, Train2Game8 years ago
Interesting. Whilst marketshare for Microsoft has stayed stagnant, which isn't really good news beyond the fact the market has grown, if you add the percentages for WP7 and Windows mobile together, they are now roughly equal with Blackberry.
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Lawrence Makin Audio 8 years ago
Huzzah! About time too :-)
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Show all comments (9)
Kessia Thomas Studying 3D Computer Animation, University of the West of Scotland8 years ago
I have to say, Android 4tw love my HTC Desire S on Gingerbred. Now if they would just release Honeycomb for smartphones....
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Neil Hall Senior Lecturer in Games Animation, Teesside University8 years ago
Android seems to be missing out on a load of audio software that has really taken off on iOS. The iPhone/Pad has some cracking software for it and has seriously made me think of jumping ship. I believe Android has high latency which is why audio software has been avoided.
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Thiago Vignoli Creative Director, Fan Studios8 years ago
Gogo Android o/
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@Neil: No, I guess the software just hasn't been attempted yet (I still see a gulf between the quality of Android & iPhone software). There is a special API in Android designed just for things like sound mixers - for people that want to write them themselves (NDK, the native SDK) - sort of like writing your own 'C' compiled extensions for Java.
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Murray Lorden Game Designer & Developer, MUZBOZ8 years ago
If I just try to record a VOICE MEMO on my Android HTC Desire HD, the quality is truly abominable. Terrible. The (only?) disappointing thing about my phone.

iPhone audio recording quality is phenomenal! You can record ideas on guitar, for example, that sound amazing!

This is not really Android's fault, perhaps, but more HTC's fault, with a really poor quality mic / speaker setup, or something???

Next time I buy a phone, it could well be Android, but it will only be from a manufacturer with a high quality audio recording facility included.

HTC Desire HD is a real let down for musicians wanting a quick way to record little ideas. Just for voice memos, it sounds terrible, even.
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Kevin Clark-Patterson Lecturer in Games Development, Lancaster and Morecambe College8 years ago
I invested in Andriod for 3 years in its infancy and I haven't seen anything major to make me want to go back and abandon my iOS.

I have built up a substantial library of apps since then and unless something new comes along that blows everything else out of the water...Ill be sticking to my iPhone 4.
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