Sega and EA sign Japanese distribution deal

Partnership will start with Shadows Of The Damned

Sega and Electronic Arts have announced a new deal that will allow Sega to distribute EA titles in Japan.

According to Andriasang, EA hopes the move will extend its reach in the country. The partnership will begin with retail orders for Grasshopper Manufacture's Shadows Of The Damned, and by August all EA games will be distributed by Sega in Japan.

After the announcement Sega Sammy saw a 3 per cent rise on the Japanese stock market.

New IP Shadows Of The Damned went on sale in the UK June 24 and achieved good review scores, but disappointing sales, failing to break into the sales chart top thirty in its first week.

Related stories

"Sega had a plan, to quietly become a powerhouse in PC publishing"

Relic Entertainment's Justin Dowdeswell on regaining stability after THQ's collapse, and the imminent launch of Dawn of War III

By Matthew Handrahan

Sega has double standard for Puyo Puyo Tetris streaming

Japanese publisher issues rules for content creators featuring puzzle game; North American arm says they won't apply

By Brendan Sinclair

Latest comments (3)

Patrick Frost QA Project Monitor 6 years ago
Seems like a good move. I would think that SoJ have more connections and general ability in Japan than EA do. Probably good business to be made for both companies.
0Sign inorRegisterto rate and reply
Seems like a very good cross cultural/regional partnership indeed
0Sign inorRegisterto rate and reply
Roland Rothbart6 years ago
Smooth strategic move. Benefit for both sides.
0Sign inorRegisterto rate and reply

Sign in to contribute

Need an account? Register now.