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Zuckerberg: All media should adopt gaming's social trend

Facebook founder says that biggest game companies now are social

Facebook founder Mark Zuckerberg has said that all media forms would benefit from the social approach which has done so much for the fortunes of the games industry.

Speaking at a presentation in Paris, reported by PaidContent.org Zuckerberg said that music and film had a lot to learn from the way that companies such as Zynga and Playfish had combined social elements into their products, but made clear that Facebook itself wouldn't be getting involved.

"We don't have the DNA to be a music company or a movie company," Zuckerberg told listeners. "But I hope we can help those companies become more social. We're going to see a lot of the transformation in these industries over the next three, five years that we have with gaming so far.

"In each of these industries - the media ones are going to be big ones... in the music industry, it's going to be people who understand music and people; in the movie industry, it's going to be people who understand movies and people.

"The gaming industry has been completely transformed. Social gaming has taken off from scratch to be, the biggest companies in the gaming industry are now social games companies.

"People listen to music with friends, you read news and discuss it with friends. These industries can be rebuilt from the ground up with social. The opportunities when you make these companies social are a lot bigger than they are (in their current form)."

Some might argue that some music and film services, such as music streaming service Last.Fm, have already begun to adopt social mechanics - but that the companies producing the media itself, have not.

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Latest comments (10)

Luke Salvoni Senior iOS Developer 10 years ago
"You like this"
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Andrew Goodchild Studying development, Train2Game10 years ago
There's already a social way of listening to music, it's called a nightclub.

On a more serious note, games are interactive, and to add a social element, the concept fits that many people can interact in one space. Music and movies are passive, beyond an internet radio station where you can make requests in real time and add comments, there's not far you could go. And the problem with requests is that more people request the most popular songs, so you hear 10 songs repeatedly and very little new stuff.

I suppose you could add the sharing and collaborative building of Spotify/WE7 playlists, but then that already exists, and only works if the people involved want to listen to what others are introducing rather than just trying to push their favourite songs and looking for songs they already know on the list.

Edited 3 times. Last edit by Andrew Goodchild on 27th May 2011 8:27am

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Ondrej David10 years ago
It seems like "Young Zuckie" has gotten one of those facebook chips implanted. Social 24/7, damn horrible image. Peace and solitude from time to time, Mr. Zuckerberg ain't such a bad thing.
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Show all comments (10)
Farhang Namdar Lead Game Designer Larian Studios 10 years ago
Yes let's all get social, no more hardcore awesome games! No let's all play with our dicks while we're surfing, chatting, skyping oh yes and playing a social game at the same time...
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Tony Johns10 years ago
NO....not everyone is suited to the social life.

Also the social life can lead for social groups to bully those who are slightly a little bit different.

Everyone needs to have their own niche....and of course the gaming industry has their own social gaming and solo niche gaming.

We should not all get social for the sake of being social.

I hardly ever use Facebook...but that is because I am a fossil retro otaku gamer that is a slowly dying breed thesedays.
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Tim O'Donoghue Information resources, Crunch10 years ago
Don't encourage them to walk before they can run. They're still coming to terms with cassette tape. Next you'll be suggesting they should spend less time suing their customers and more time innovating, which is just crazy talk.
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Andrew Clayton QA Weapons Tester, Electronic Arts10 years ago
There's already a social element to most games. It's called multiplayer.

To those of us that aren't social gamers (I'm referring to one of Bartle's four gamer personality types), moving more social games would be an unwelcome idea.
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Jamie Watson Studying Bachelor of Games & Interactive Entertainment, Queensland University of Technology10 years ago
multi-player is good in some games which do it well but more "social" games as zukie says is kinda silly because eventually "social" games will not be cool any more (i think its just a trend) and original "good" (multi-player,single player,co-op etc) games will make a comeback as people will want games to become more challenging.
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Nick McCrea Gentleman, Pocket Starship10 years ago
Frankly I'm still not all that cool with multiplayer.

Prefer a single-player experience every day of the week and twice on sundays.
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Greg Wilcox Creator, Destroy All Fanboys! 10 years ago
^I'm with you on that Nick!

(cues up 'Antisocial' by Anthrax...)
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