Walmart and Best Buy begin selling Facebook Credits

US retailers join Target in vending pre-paid cards loaded with social currency

US retail giants Walmart and Best Buy have begun selling gift cards loaded with Facebook Credits, used as a universal currency for all games and apps on the social networking site.

The two chains will be joining the Target group in the scheme - Target started selling the cards around a month ago. Each retailer has different selection of pre-paid values available, with Target offering $50, $25 and $15 cards, Walmart $25, $10 and $5 and Best Buy $50, $35 and $10.

Over 75 developers running more than 250 games have signed up to use the Credits, including Farmville creator Zynga - despite the developer registering a patent for its own virtual currency, too.

Recently, Facebook partnered with PlaySpan to help manage the Credits scheme and make more payment options available.

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Latest comments (5)

Jordan Woodward Level Designer, Rebellion Developments11 years ago
I might be alone here but I'm thinking that Facebook credits might be the death of Facebook and pave the way for the next big social network. Google?

If we've learnt anything from Myspace it's that people get bored and look for the next big, new social network.
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Sandy Lobban Founder, Noise Me Up11 years ago
In my own personal opinion......

I think its a first step in attempting to change the mindset of people. However, people generally look for things that are free on the web, unless they are purchasing a product with actual intrinsic value that they will eventually get their hands on. Facebook and other social networks are just not worth paying for. Theres a plethora of ways to stay in touch and find out information these days. People also usually spend their hard earned cash wisely and the "additional" content in the form of games etc on facebook is not a form of entertainment that they are going to invest in, in any great way. Especially in current times. Theres just better things to spend your money on. These things work for free, when coupled with advertising, and apart from gambling, advertising of actual products and real life services will always be king on social networks. Fact.
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Alex Loffstadt Community Manager, Outso Ltd11 years ago
Next big thing will need to be big.
Facebook killed off MySpace as it did lots of things that MySpace didn't, and did them simply with a nice UI.

With the apps option more people are looking to take new facilities and link them with Facebook rather than reinventing the wheel.

Facebook + games? Well the potential is certainly there, and there are companies making money from it. While Zynga et al deserve kudos for their successes, the lack of quality in a lot of apps and games does put a lot of people off. Working with devs and some quality control from Facebook's side would definitelty help push gaming on Facebook forward.

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Lisa Ohanian11 years ago
I really hope that most people don't take FB seriously enough to spend very much money on them.
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Britton Taylor Quality Assurance Tester, TimeGate Studios11 years ago
Isn't this just a game card? Or is this also used to 'unlock' Facebook features?
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