New console expected for China

PC maker Lenovo working on 'eBox' for piracy-riddled emerging market

PC manufacturer Lenovo is reportedly developing a console known as the eBox exclusively for the Chinese market.

Considered the fourth biggest PC-maker in the world, Lenovo has created a spin-off company to develop and market the new machine, as part of an ongoing plan to expand its remit.

Beijing eedoo Technology currently comprises 40 Lenovo software engineers, according to newspaper China Daily (as reported by Reuters), and is funded by investment from parent firm Legend Holdings and its private equity sister company.

Technology blog Engadget reported rumours earlier this month that the eBox is designed to ape the Xbox 360, and will include Kinect-esque motion control. The site also purported a 2011 release.

The Chinese market is traditionally denied consoles due to both rampant piracy and government concerns about gaming's effect on youth.

While knock-offs and black market sales abound, the current generation of consoles is not officially available in mainland China.

Earlier this month, Microsoft confirmed it still hopes to secure a sanctioned released of the Xbox 360.

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By Dan Pearson

Latest comments (9)

Kingman Cheng Illustrator and Animator 7 years ago
As if this won't get pirated somehow. :P
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Josef Brett Animator 7 years ago
I've bought a few 'knock-off' Chinese products, just to see what they're like and they're mostly rubbish...

With a 40-strong team working on this, will it really be any better..!
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Philip Wilson Project Manager/QA 7 years ago
"Endagadget" huh? I believe it's called Engadget ;)
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Tom Keresztes Programmer 7 years ago
For pirates, by pirates ! :D
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Alfonso Sexto Lead Tester, Ubisoft Germany7 years ago
Will China ever create something that is from they own and not a rip-off?
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Shane Sweeney Academic 7 years ago
Give it time. Japan once had a reputation for cheap knock offs and then became world leaders... for a while.

China I'm sure will follow the same pattern.
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Alfonso Sexto Lead Tester, Ubisoft Germany7 years ago
@James Poole:

Of course I meant inside the Games Industry context. Chinese culture is very rich in both literature and creativity. But inside games... you have this, you have "World of Fight"...


Good comparison, and considering how they economy rises it makes a lot of sense and I would not be surprised if what you just said starts happening.
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Kingman Cheng Illustrator and Animator 7 years ago
Alfonso, in modern Chinese culture a lot of it is still based on the whole 'you can't find a job outside certain areas' mentality. Whilst you see this sort of problem worldwide to an extent in places like China this is still very strong. You hear this sort of stuff joked about in TV shows and cartoons, the whole 'YOU MUST BECOME A DOCTOR!', or businessman, or engineer etc... mentality is still true and very strong over there.

I of course don't mean that 100% across the country because that's not to say the entire country doesn't pursue creativity and only go for science/business/medical related industries. Whilst this situation has been getting better and better over the years it's still a far cry from the support that prospective developers have here in the West. It's only a matter of time when they catch up, there are big gaming companies who have invested over there as I'm sure you know so give them time. The creative industries there already has improved anyway, I mean look at Chinese cinema, that's clearly improved over the years and even inspired Western (often not as good) remakes and dubs, e.g. Infernal Affairs to The Departed, Seeing Ghosts to The Eye. Kung Fu Hustle etc.
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