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Sony to grow Crackle service via PSN - report

Channel for original content, film and TV to reach wider audience through PS3

Sony's online video channel Crackle is to gain a greater presence on the PlayStation Network, and could become the main entertainment channel on the service.

That's according to a report by the New York Times, which states Crackle - a portal airing original content alongside movies and TV shows - could grow considerably from its current 4 million unique users with the help of the PlayStation 3.

Original programming for Crackle costs around $1 million per episode, with Sony increasing the big-name talent acting in and directing the content. It also features over 200 Sony Pictures movies and shows such as Starsky & Hutch, Astro Boy and Breaking Bad - aiming for an audience of 18-34 year-olds.

Bringing Crackle to TV sets via the 50 million-plus subscribers of PSN "offers a great deal of scale that is terrific from an advertiser perspective," Eric Berger, Sony Pictures Televisionís SVP for digital told the NYT.

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