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Apptopia raises $20m in Series C funding

Funding will be used to invest "in ethically sourced data outside of mobile apps"

This week, Apptopia announced that it has raised $20 million in Series C funding.

The company said it will use the money to scale up and invest "in ethically sourced data outside of mobile apps."

The funding round was led by ABS Capital Partners, along with other investors including Blossom Street Ventures.

Along with the investment, the market intelligence firm shared that Mike Avon and Paul Mariani from ABS Capital are joining its board of directors.

Co-founded in 2011 by Eli Sapir and Jonathan Kay, Apptopia "provides the most actionable mobile app insights in the industry."

"As digital continues to be a large part of brand strategy and people's lives, measurement is becoming even more crucial," Kay said.

"Over the past few years, we've seen the importance in the questions we help brands answer increase dramatically. Seeing where the industry is headed, we have a unique opportunity to become the data intelligence platform with the largest breadth and visibility across all connected devices."

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Jeffrey Rousseau

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Jeffrey Rousseau joined GamesIndustry.biz in March 2021. Based in Florida, his work focused on the intersectionality of games and media. He enjoys reading, podcasts, staying informed, and learning how people are tackling issues.

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