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Angry Birds maker Rovio values itself "north of PopCap"

But admits there's never "been a relevant discussion of whether somebody is going to buy us"

Angry Birds creator Rovio has said that it values its own business higher than the $750 million EA paid for PopCap.

Speaking to our sister site Eurogamer.net, VP of franchise development Ville Heijari said that the company has had preliminary acquisition talks but nothing that has developed into serious offers.

"We've set the bar pretty high from early on, because we really think we have a lot of opportunities with our Angry Birds IP and there's a lot of creativity at the studio beyond Angry Birds. It was never a strategy here to quickly cash in on anybody who comes waving a wad of cash our way," he said.

"But the valuation from our point of view is somewhere, I dunno, maybe north of PopCap."

He added that despite a number of spin-offs to the Angry Birds series, Rovio isn't interesting in milking the franchise and is keen to create new IP as well as continue to grow the business.

"About a year ago, in the summer of 2010, Angry Birds was already quite successful. At that point it started to look like a really, really feasible and desirable IP," continued Heijari.

"So we had a lot of enquiries from many, many different parties. But we've had an overall strategic goal of growing this company and moving into different areas of business beyond games. I don't think there's ever been a really relevant discussion of whether somebody is going to buy us."

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Matt Martin


Matt Martin joined GamesIndustry in 2006 and was made editor of the site in 2008. With over ten years experience in journalism, he has written for multiple trade, consumer, contract and business-to-business publications in the games, retail and technology sectors.