Montreal, Canada; Los Angeles, California; Maui, Hawaii February 22, 2007 - Airborne Entertainment Inc. a subsidiary of CYBIRD Co., Ltd., announced today an exclusive deal with MauiGames Studio to launch the mobile equivalent of the widely popular PC game Ishido throughout North America. With the original PC Game hailed by MacUser Magazine as "stunning," "flawless," and "a mesmerizing game that will keep you spellbound," the mobile version of Ishido is expected to be a hit in the popular casual puzzle mobile games category as it launches across major carriers in the U.S., including Cingular and T-Mobile.
"Puzzle games have emerged as one of the top-selling mobile games categories and Airborne is extremely pleased to be partnering with MauiGames to deliver Ishido to the industry's most widely carried small screen," said Patrick Perreault, Games Product Manager at Airborne Entertainment. "Fans will be mesmerized with the depth of the game play which makes the game remarkably addictive and challenging."
"For nearly two decades Ishido has been the second most popular computer puzzle game just after Tetris® and its game play style makes it particularly well suited for the cell phone display format," said David Fradin, President of MauiGames Studio a division of AdCell Media.
Originally released as a PC game, Ishido: Way of The Stones became an instant hit in its genre and was the first game to receive the coveted Five Mice evaluation by MacUser Magazine. Ishido has been adapted to multiple platforms because of its unique and addictive game play that belongs to the "meditative strategy" genre where players are tasked with the challenge of matching stones of corresponding color and symbol on the game board. With various levels of difficulty, multiple graphic themes, and easy to master controls, Ishido for mobile will appeal to both casual gamers and hardcore card game players.
For more information or to download Ishido, please visit: www.airborne-e.com.
Airborne Entertainment Inc. a subsidiary of CYBIRD Co., Ltd., is a leading provider and publisher of premier mobile entertainment content and applications, including games, images, video, ringtones, ringbacktones and informational content. Airborne's product portfolio consists of original and branded properties including Family Guy, Maxim ToGo, marykateandashley, SPEED TV Mobile, NHL Mobile and Marc Ecko Enterprises. Airborne's products are available across wireless carriers in North America and Europe and the company provides retailers and branded destinations the ability to reach mobile consumers directly via premium and promotional channels. For more information, visit www.airborne-e.com <http://www.airborne-e.com>.
MauiGames Studio, a division of AdCell Media, is a premier content developer for the rapidly growing mobile gaming and cell phone content market. The MauiGames' brand portfolio include the Hawaiian Xtreme Games, Heaven & Earth, Solitaire Royale, Hawaii Themed wallpaper and the recently released Hawaii Golf Classics and Ishido. AdCell Media is the first and leading provider of in-context, in-game cell phone advertising. To learn more go to: www.adcellmedia.com and www.mauigames.us.
TETRIS is a registered trademark of Tetris Holding, LLC.