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African mobile startup Carry1st raises $2.5m

Latest funding round brings total investment to $4 million in startup's bid to develop African games industry

Africian mobile startup Carry1st has secured a $2.5 million seed investment, bringing the company's total funding raised to $4 million.

The funding round was led by CRE Venture Capital, with additional support from Perivoli Innovations, Chandaria Capital, Lateral Capital, Transsion's Future Hub, and others.

The cash injection will allow Carry1st to invest and develop in the African games industry, hiring new staff, investing in technology, and publishing new content.

Launched in 2019 by Cordel Robbin-Coker, Lucy Parry, and Tinotenda Mundangepfupfu, Carry1st has offices in New York, Lagos, and South Africa.

"Social gaming is the largest and fastest-growing form of mobile media, grossing more than three times all other app categories combined," said CEO Robbin-Coker.

"Our mission is to bring this world of interactive content to Africa and likewise to connect Africa to the world.

"Our belief is that building a local publisher, with differentiated tech and operating capabilities across marketing, distribution, and monetization is the way to be this bridge."

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Ivy Taylor: Ivy joined in 2017 having previously worked as a regional journalist, and a political campaigns manager before that. They are also one of the UK's foremost Sonic the Hedgehog apologists.
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