Advertisers to get the world's first guide to 'in-game advertising' opportunities
13th October, 2004
On the 1st December advertisers and agencies will finally have a single destination where they can view and review forthcoming video games. In-game advertising has grown strongly in the past two years, but the lack of transparency of forthcoming games has limited the number of advertisers using this exciting medium.
A world first, 'The Cocojambo Guide' is being published online and in print, and distributed to subscribers at major advertisers and agencies around the world. Supported by the premier games publishers and developers, and with recipients at global brands including Coca Cola, DaimlerChrysler and Burger King, and the leading agency networks including WPP, Omnicom and Interpublic, The Cocojambo Guide will enable the games industry to fulfil its potential as an advertising medium.
Michael Wood, a director of Cocojambo, said "For a couple of years now, advertisers have been asking us for an overview of the available opportunities in games, and it just has not existed. The Cocojambo Guide will enable advertisers, and their agencies, to find the games that work for them; allowing new brands to discover the power of games."
Notes to Editors:
In-game advertising and advergaming have grown strongly in recent years: brands as diverse as BMW, Intel, McDonalds, Jack Daniels, Nokia, GlaxoSmithKline and HSBC have increasingly used games for their marketing.
Men aged 18-34 (in America) spent 30bn hours playing games in 2003, the same amount of time that they spent watching TV (Nielsen Entertainment). This audience will remain games players throughout their lives but other audiences are being seduced: the games industry is improving at delivering the experiences that appeal to girls, to women and to older players (who didn't grow up with games). Within 3 years games will be seen as a normal component of the media mix for all major advertisers.
Cocojambo is a specialist branded entertainment agency. Working with leading film producers, video game developers and publishers, and TV producers, Cocojambo designs and sources entertainment concepts for advertisers.
Established in 2002 in London, Cocojambo has offices in Los Angeles, USA and the Gold Coast, Australia.
About The Cocojambo Guide
The Cocojambo Guide is a quarterly overview of the video games in development that are looking for brand partners. Distributed online, and in print, The Cocojambo Guide is available free of charge to major advertisers and their agencies providing them with the only comprehensive overview of forthcoming games opportunities.
Supported by the major games publishers and developers, and covering all the major platforms including consoles, PC and mobile, The Cocojambo Guide gives the games industry the exposure to compete with other advertising media.
To find out more: www.cocojambo.com/guide
- Michael Wood
- T - +44 (0)20 8822 6806
- E - email@example.com
- W - www.cocojambo.com