Call of Duty is a chart-topping franchise when it comes to advertising as much as when it comes to sales. As reported by VentureBeat, TV ad tracking firm iSpot.tv said Activision led all game publishers in US TV ad spending last month, primarily thanks to promos for the latest installment in the first-person shooter franchise, Call of Duty: Black Ops III.
Activision spent an estimated $18.6 million on placement over American airwaves last month, 90 percent of it on spots for Black Ops III. The next most prolific purchasers of airtime was Bethesda Softworks, which spent more than $14 million on commercials for Fallout 4. Electronic Arts was next in line, devoting its entire US TV spend of roughly $8.5 million to promote the launch of Star Wars: Battlefront.
Ubisoft and Nintendo rounded out the top five, spending about $7 million each to promote their holiday lineups. In Ubisoft's case, that was primarily a push for Tom Clancy's Rainbow Six Siege, with additional support for Assassin's Creed: Syndicate and Just Dance. For Nintendo, the money was devoted mostly to Pokémon Super Mystery Dungeon, but with a number of more general ads promoting the 3DS XL as well.