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Activision launches parental education program

Publisher targets responsible parents with new video initiative

Call of Duty publisher Activision is launching a ratings awareness program designed to educate parents on their children's relationship with videogames.

The Ratings Are Not a Game initiative will be supported by Dr Cheryl Olson, co-director of the Centre for Mental Health and Media at Massachusetts General Hospital, and is designed to help parents make informed decisions on the games children play, as well as promote the ESRB.

"I'm pleased to partner with Activision on this initiative, and applaud their consideration for parents' concerns," commented Olson. "As a parent myself, I know there are so many things to worry about and not enough time, especially during the holiday season."

The promotion will produce seven videos based on different aspects of videogaming – with the first two focusing on using games to teach puzzle solving, and how parents can identify appropriate games for their children.

"These videos give practical research-based advice on how to help your kids - and your family - get more out of videogames, and how to watch for and limit electronic gameplay," added Olsen.

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Matt Martin avatar

Matt Martin

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Matt Martin joined GamesIndustry in 2006 and was made editor of the site in 2008. With over ten years experience in journalism, he has written for multiple trade, consumer, contract and business-to-business publications in the games, retail and technology sectors.

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