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Activision: DJ Hero is "tremendous value"

Publisher believes £108 RRP for game and peripheral is fair for amount of content included

Activision has told our sister site Eurogamer.net that DJ Hero, which costs over GBP 100 in the UK, represents "tremendous value".

"We don't comment on our product pricing strategies," said the publisher. "However, we believe that DJ Hero will provide tremendous value for our consumers by delivering an all-new interactive music experience with over 100 individual songs that are highlighted in over 80 unique mixes, a wide variety of music from some of the biggest artists including Jay-Z, Eminem, Benny Benassi, Gwen Stefani and Black Eyed Peas among others."

Retailers outed the suggested GBP 107.99 retail price for DJ Hero earlier this week. The price is a significant mark-up for the Hero series, which has traditionally asked for around GBP 70 for each Guitar Hero game and peripheral.

Online retailer ShopTo claims DJ Hero will be released on November 13 for PS3, Wii and Xbox 360.

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Robert Purchese

Senior Staff Writer

Bertie is senior staff writer and Eurogamer's Poland-and-dragons correspondent. He's part of the furniture here, a friendly chair, and reports on all kinds of things, the stranger the better.

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