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Activision tags DJ Hero with £108 RRP

New franchise title over £30 more expensive than launch price of Guitar Hero

UK retailer ShopTo has told our sister site Eurogamer.net that Activision has tagged DJ Hero with a suggested retail price of GBP 107.99.

The retailer will actually be pricing the game and peripheral for GBP 94.85, although that's still a significant mark-up on Activision's Guitar Hero title in the UK, which launched for GBP 70 with peripheral.

DJ Hero will only cost US consumers USD 120, according to GameStop - which translates to around GBP 73.

HMV, which offers DJ Hero for GBP 99.99, told Eurogamer it is "going with its own price on this". Other local retailers are yet to set a firm price.

Last week, Activision CEO Mike Griffiths told GamesIndustry.biz that he considers DJ Hero to be a key title in expanding the business in European regions.

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Matt Martin

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Matt Martin joined GamesIndustry in 2006 and was made editor of the site in 2008. With over ten years experience in journalism, he has written for multiple trade, consumer, contract and business-to-business publications in the games, retail and technology sectors.

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