If you click on a link and make a purchase we may receive a small commission. Read our editorial policy.

66% of gamers more likely to play socially responsible games

Survey finds just 9% have a negative reaction to the idea of games promoting environmental sustainability, championing marginalized communities

Socially responsible causes are a selling point for most gamers, according to a new Accenture survey.

The consulting firm today released excerpts from a survey of 4,000 people from China, Japan, the US, and the UK who play games at least four hours a week, in which they were asked to indicate how much they agreed with the following statement:

"I am more likely to play a video game if the game design company is socially responsible (e.g. they are involved in environmental sustainability efforts, or are a champion for marginalized communities)"

A total of 66% said they agreed (39%) or completely agreed (27%) with the statement, with another 26% being neutral toward it.

That left 9% having a negative reaction, with 6% disagreeing and 3% completely disagreeing.

Other statements with a majority of respondents in agreement included "It's easy to find the right community within online video games" (67%), "COVID-19 has caused more of my social interactions to be conducted via gaming" (74%), and "I expect online gaming to become a larger part of my gaming experience in the future" (73%).

Beyond that, 44% of respondents agreed or strongly agreed with the statement "Video games provide a safe outlet for trash talk."

Tagged With

Author

Brendan Sinclair avatar

Brendan Sinclair

Managing Editor

Brendan joined GamesIndustry International in 2012. Based in Toronto, Ontario, he was previously senior news editor at CBS-owned GameSpot in the US.

More News

Latest Articles