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66% of gamers more likely to play socially responsible games

Survey finds just 9% have a negative reaction to the idea of games promoting environmental sustainability, championing marginalized communities

Socially responsible causes are a selling point for most gamers, according to a new Accenture survey.

The consulting firm today released excerpts from a survey of 4,000 people from China, Japan, the US, and the UK who play games at least four hours a week, in which they were asked to indicate how much they agreed with the following statement:

"I am more likely to play a video game if the game design company is socially responsible (e.g. they are involved in environmental sustainability efforts, or are a champion for marginalized communities)"

A total of 66% said they agreed (39%) or completely agreed (27%) with the statement, with another 26% being neutral toward it.

That left 9% having a negative reaction, with 6% disagreeing and 3% completely disagreeing.

Other statements with a majority of respondents in agreement included "It's easy to find the right community within online video games" (67%), "COVID-19 has caused more of my social interactions to be conducted via gaming" (74%), and "I expect online gaming to become a larger part of my gaming experience in the future" (73%).

Beyond that, 44% of respondents agreed or strongly agreed with the statement "Video games provide a safe outlet for trash talk."

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Brendan Sinclair avatar

Brendan Sinclair

Managing Editor

Brendan joined GamesIndustry.biz in 2012. Based in Toronto, Ontario, he was previously senior news editor at GameSpot in the US.