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100 Thieves raises $60m in Series C funding round

Latest investment brings gaming outfit valuation up to $460 million

Esports and lifestyle brand 100 Thieves has raised $60 million in a round of Series C funding, bringing the firm's valuation up to $460 million.

This round was led by Green Bay Ventures, and saw additional investment from Breyer Capital, Aglae Ventures, Tao Capital, Willoughby Capital and Artist Capital Management.

100 Thieves will use the funds raised to support the growth of its core esports and entertainment arms, as well as new businesses and acquisitions later down the line.

"Our performance in 2021 exceeded all of my expectations," said 100 Thieves founder and CEO Matthew Haag. "We have delivered on our core promise of elevating gaming culture while building a strong business and brand for the long term. 100 Thieves now has the capital to launch and acquire new companies that I know our community will love."

Anthony Schiller, managing director at Green Bay Ventures, added: "100 Thieves has proven time and again over the past four years that it's unlike any other company in gaming, sports, or entertainment. Their ambitious vision and ability to execute gave us the conviction that 100 Thieves is going to be the most important company in gaming culture over the next decade."

100 Thieves' latest investment follows a $35 million round of Series B funding that the firm received in 2019, which it used to fund a Los Angeles-based headquarters.

The strength of esports brands was also recently demonstrated by Faze Clan, which went public with a $1 billion valuation via a special purpose acquisition company back in October.

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Danielle Partis

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Danielle is a multi award-winning journalist and editor that joined GamesIndustry.biz in 2021. She previously served as editor at PocketGamer.biz, and is also a co-founder of games outlet Overlode.