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Ubisoft becomes No.2 publisher across Europe

Assassin's Creed publisher rises from third in UK, Germany and France for first half of year

Ubisoft has said that it is now the number two independent games publisher across Europe including key territories France, Germany and the UK.

Ranked as third for the first six months of 2009, growth in the first half of 2010 sees the The Assassin's Creed and Tom Clancy publisher as number two overall in Europe with 9.5 per cent market share, compared to 8 per cent last year.

It is also number two in the key regions of France, where market share has grown from 7.7 per cent to 9.3 per cent, and in the UK where share has risen to 11 per cent from 8.3 per cent. Germany has also seen a rise from 7.8 per cent to 9.2 per cent.

The company is still ranked as number four in the US, but has grown its share of the market from 4.8 per cent to 6 per cent.

The stats come as Ubisoft releases its first quarter financial results, with sales at €161 million, a slight rise on last week's estimates of €160 million, up 94 per cent on the previous year.

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Latest comments (11)

Someone should give them a medal...
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Jordi Rovira i Bonet Lead Engineer, Anticto6 years ago
No offense, but I would expect some news like this to also come with the information on who are the others in the ranking. Yes, we can all probably guess, but just for the sake of completeness...
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Michel Sainisch Associate Producer, Ubisoft Paris6 years ago
I would assume that we're talking ranking in terms of sales, not revenue, amount of employees, etc.
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Show all comments (11)
Terence Gage Freelance writer 6 years ago
In terms of third-party publishers, I would guess that Activision Blizzard are #1 in terms of sales (MW2 alone probably outsold most other publishers' complete catalogues), and that EA have slipped from second down to third, due to a lot of games selling below expectation in the last year or so. In the US, I would guess Activision, EA and maybe Take-Two (?) would rank above Ubi in sales terms. This is all assuming that 'independent' publisher means Sony, Nintendo and Microsoft are not included.

I imagine much of Ubisoft's success is propped up by Assassin's Creed now; sales of ACII must be nearing 10 million. Just Dance has probably helped them along too.
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Gregg Baker Head of Community Strategy, Jagex Games Studio6 years ago
EA are the largest European publisher, Activision have probably slipped to third.

Edited 1 times. Last edit by Gregg Baker on 23rd July 2010 10:37am

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Charlie Andre-Barrett European Digital Sales Manager, Bethesda Softworks6 years ago
Bravo Ubi !!
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Armin Seuchter Studying Business Management, University of Surrey6 years ago
I agree with Jordi, this should have been mentioned in the article. I doubt it would lie in GamesIndustry.biz's interest for its members to search elsewhere.
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Jim Webb Executive Editor/Community Director, E-mpire Ltd. Co.6 years ago
I'm pretty sure this info came from Ubi and not from research. Consider the very first 3 words of the article.
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Lucas Seuren Freelance, Only Network6 years ago
Does it matter where the information came from? It's more work if you have to research everything yourself, true, but isn't that what journalism is all about? Besides, I'd expect even Ubi to have that information. How else would they even know they'd be second?
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Jim Webb Executive Editor/Community Director, E-mpire Ltd. Co.6 years ago
Lucas, this is just a paraphrased PR, not an in depth, long planned feature of the top 10 publishers in Europe.

Sure, having the other 9 would have been great but look at if from their point of view. PR comes in. You either get it up right away or pull somebody off a current planned assignment to flesh out this unplanned European publisher list.
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Joe Bognar Junior PR Manager, Techland6 years ago
I like Ubisoft as a publisher and I'm happy for them. To be honest, the ranking is about right. Ubisoft is one of the largest ones all over the world and I think there's no need really for ranking between the first 5.
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