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Ubisoft becomes No.2 publisher across Europe

Thu 22 Jul 2010 4:12pm GMT / 12:12pm EDT / 9:12am PDT
BusinessPublishing

Assassin's Creed publisher rises from third in UK, Germany and France for first half of year

Ubisoft has said that it is now the number two independent games publisher across Europe including key territories France, Germany and the UK.

Ranked as third for the first six months of 2009, growth in the first half of 2010 sees the The Assassin's Creed and Tom Clancy publisher as number two overall in Europe with 9.5 per cent market share, compared to 8 per cent last year.

It is also number two in the key regions of France, where market share has grown from 7.7 per cent to 9.3 per cent, and in the UK where share has risen to 11 per cent from 8.3 per cent. Germany has also seen a rise from 7.8 per cent to 9.2 per cent.

The company is still ranked as number four in the US, but has grown its share of the market from 4.8 per cent to 6 per cent.

The stats come as Ubisoft releases its first quarter financial results, with sales at €161 million, a slight rise on last week's estimates of €160 million, up 94 per cent on the previous year.

11 Comments

Someone should give them a medal...

Posted:3 years ago

#1

Jordi Rovira i Bonet
Lead Engineer

17 8 0.5
No offense, but I would expect some news like this to also come with the information on who are the others in the ranking. Yes, we can all probably guess, but just for the sake of completeness...

Posted:3 years ago

#2

Michel Sainisch
Associate Producer

3 0 0.0
I would assume that we're talking ranking in terms of sales, not revenue, amount of employees, etc.

Posted:3 years ago

#3

Terence Gage
Freelance writer

1,288 120 0.1
In terms of third-party publishers, I would guess that Activision Blizzard are #1 in terms of sales (MW2 alone probably outsold most other publishers' complete catalogues), and that EA have slipped from second down to third, due to a lot of games selling below expectation in the last year or so. In the US, I would guess Activision, EA and maybe Take-Two (?) would rank above Ubi in sales terms. This is all assuming that 'independent' publisher means Sony, Nintendo and Microsoft are not included.

I imagine much of Ubisoft's success is propped up by Assassin's Creed now; sales of ACII must be nearing 10 million. Just Dance has probably helped them along too.

Posted:3 years ago

#4

Gregg Baker
Head of Community Strategy

17 0 0.0
EA are the largest European publisher, Activision have probably slipped to third.

Edited 1 times. Last edit by Gregg Baker on 23rd July 2010 10:37am

Posted:3 years ago

#5

Charlie Andre-Barrett
European Digital Sales Manager

19 1 0.1
Bravo Ubi !!

Posted:3 years ago

#6

Armin Seuchter
Studying Business Management

25 0 0.0
I agree with Jordi, this should have been mentioned in the article. I doubt it would lie in GamesIndustry.biz's interest for its members to search elsewhere.

Posted:3 years ago

#7

Jim Webb
Executive Editor/Community Director

2,210 2,049 0.9
I'm pretty sure this info came from Ubi and not from research. Consider the very first 3 words of the article.

Posted:3 years ago

#8

Lucas Seuren
Copy Editor

26 2 0.1
Does it matter where the information came from? It's more work if you have to research everything yourself, true, but isn't that what journalism is all about? Besides, I'd expect even Ubi to have that information. How else would they even know they'd be second?

Posted:3 years ago

#9

Jim Webb
Executive Editor/Community Director

2,210 2,049 0.9
Lucas, this is just a paraphrased PR, not an in depth, long planned feature of the top 10 publishers in Europe.

Sure, having the other 9 would have been great but look at if from their point of view. PR comes in. You either get it up right away or pull somebody off a current planned assignment to flesh out this unplanned European publisher list.

Posted:3 years ago

#10

Joe Bognar
PR Account Executive / Journalist

99 2 0.0
I like Ubisoft as a publisher and I'm happy for them. To be honest, the ranking is about right. Ubisoft is one of the largest ones all over the world and I think there's no need really for ranking between the first 5.

Posted:3 years ago

#11

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