Zoo Games/Basketball Hall of Fame deal

NEW YORK - August 12, 2009

Lace up your kicks and take it to the court! In honor of the 50th anniversary of the Naismith Memorial Basketball Hall of Fame and in conjunction with the enshrinement of the Hall of Fame’s 50th Class, Zoo Games, Inc. today announced a deal with the Naismith Memorial Basketball Hall of Fame to release a unique and challenging basketball video game starring some of the greatest players of all time. This title, available exclusively for Wii™ in North America this December and in Europe in 2010, uses innovative Wii Remote™ and Nunchuk™ capabilities to bring realistic basketball movement and action into your living room.

Ever wondered who would triumph in a one-on-one battle between Larry Bird and Oscar “The Big O” Robertson, or Bill Walton versus Robert “The Chief” Parish? Now gamers have the opportunity to play basketball as one of their favorite legendary basketball superstars. The excitement of the court hits home as players can take part in a slew of basketball mini-games including several classics: “Around the World,” “H.O.R.S.E.,” and “Slam Dunk Contest.” Play head-to-head with a friend to become a legend in Multiplayer mode and unlock new arenas, players and games as you tackle the Campaign mode.

“The Basketball Hall of Fame is excited about this opportunity to showcase some of the greatest players the game has known through this unique and state of the art video game on Wii. The history of the game will certainly come alive on this platform through this innovative technology while encouraging fans of all ages to enjoy the talents of those that made the game what it is today,” said John Doleva, President and CEO of the Naismith Memorial Basketball Hall of Fame.

"We're thrilled to bring the legends of the game—true professional superstars—to the interactive gaming world," said Mark Seremet, CEO of Zoo Games. "We’re proud to work with a license that plays into the physicality of the Wii and embraces the fitness concept that these exceptional athletes live by."

Check out zoogamesinc.com in upcoming months for more information and screen shots, and get in the game!

About Zoo Games, Inc.

Zoo Games, Inc. is a wholly owned subsidiary of Zoo Entertainment, Inc. Run by industry veterans, the company is focused on licensing, developing, and publishing a wide variety of casual and family-friendly video games for Wii™, Nintendo DS™, Playstation®2 system, PSP (PlayStation®Portable) system, iPhone™, and PC through their wholly owned subsidiary, Zoo Publishing, Inc. Product highlights include Order Up! and Deal or No Deal for Wii™, and multi-platform releases of titles for M&M’S, Chrysler, and Jeep. Zoo Games, Inc. is headquartered in New York, NY and Zoo Publishing, Inc. is based in Cincinnati, OH. European publishing is through Zoo Entertainment Europe Ltd., a wholly owned subsidiary of Zoo Games, Inc. More information on Zoo products can be found at zoogamesinc.com.

About The Naismith Memorial Basketball Hall of Fame

Located in Springfield, Massachusetts, the birthplace of basketball, the Naismith Memorial Basketball Hall of Fame promotes and preserves the game of basketball at every level worldwide – professional, collegiate, men and women. For more information, please visit our website at www.hoophall.com or call 1-877-4-HOOPLA.

Safe Harbor

This press release contains forward-looking statements within the meaning of the Private Securities Litigation Reform Act of 1995 about Zoo Entertainment, Inc. Forward-looking statements are statements that are not historical facts. Such forward-looking statements, based upon the current beliefs and expectations of Zoo Entertainment, Inc.'s management, are subject to risks and uncertainties, which could cause actual results to differ from the forward-looking statements. The following factors, among others, could cause actual results to differ from those set forth in the forward-looking statements: general economic conditions; geopolitical events and regulatory changes; requirements or changes adversely affecting the businesses in which Zoo Games is engaged; demand for the products and services that Zoo Games provides, as well as other relevant risks detailed in Zoo Entertainment, Inc.'s filings with the Securities and Exchange Commission. The information set forth herein should be read in light of such risks. Zoo Entertainment, Inc. assumes no obligation to update the information contained in this press release.

Sam Dalsimer, TriplePoint for Zoo Games

212-730-9744

sam@triplepointpr.com

Alison Kain, Director of Marketing, Zoo Games

akain@zoogamesinc.com

Scott Zuffelato, Naismith Memorial Basketball Hall of Fame

(413) 231-5506

scottz@hoophall.com