Ziff Davis Taps inGamePartners to Promote October 14-17 DigitalLife Expo
FOR IMMEDIATE RELEASE
Date: October 14, 2004
New York, NY - The logic was obvious to Michelle Kelly in the Events Marketing Group of Ziff Davis Media: "What better way to promote our DigitalLife tradeshow at the Jacob Javits Convention Center this October than to do so in a medium that will deliver our message directly to where a large measure of our target audience spends much of its digital life?" she asks. "In-game advertising was the obvious way to go, and inGamePartners -- as the largest in-game ad network -- was the obvious choice to get the job done."
"We are honored and thrilled to be selected by Ziff Davis as the exclusive in-game advertising representatives to launch their very first in-game marketing campaign," says inGamePartners CEO Darren Herman.
The DigitalLife campaign will mark the debut of inGameServer, inGamePartners' new online in-game advertising platform, and will feature the delivery of two million DigitalLife impressions to the exclusive inGamePartner network of online game players.
The inGameServer platform itself will be unveiled to the press, exhibitors, and sponsors at a special invitation-only breakfast scheduled for 9:30am, Saturday October 16th at the show.
"We want the rest of the world to know what Michelle and the other good folks at Ziff Davis have already figured out," says Herman. "For them and for us, it's much more than just a game."
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