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Young males most likely to spend on Angry Birds

New study shows males 18 - 24 most likely to convert from free to paid version of Rovio game

A new study shows that males between the ages of 18 and 24 are the demographic most likely to pay for the full version of Angry Birds.

Overall men are 35 per cent more likely to pay for the game after downloading the free version, according to the study by AYTM.

That same group is 76 per cent more likely to buy the game than a female over the age of 25.

The 18 to 24 age group, male and female, is also 33 per cent more likely to purchase the game than anyone over the age of 25.

The study was based on data provided by 500 US adults over the age of 18 who had downloaded at least one game from the Angry Bird series.

Last month Rovio vice president Ville Heijari said that he saw the company's valuation "somewhere north of PopCap."

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Rachel Weber

Senior Editor

Rachel Weber has been with GamesIndustry since 2011 and specialises in news-writing and investigative journalism. She has more than five years of consumer experience, having previously worked for Future Publishing in the UK.

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