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Xfire Unveils Finalists Of "World Of Warcraft(TM) Summer Movie Contest"

Gamers Are Invited To Cast Votes for Their Favorite Machinima Movie Finalists

$23,000 In Prizes Will Be Awarded to Winners

MENLO PARK, CA - October 9, 2006 - Xfire, Inc. - a division of Viacom Inc.'s (NYSE: VIA, VIA.B) MTV Networks and one of the fastest growing online gaming platforms and communities in the world - today announced the finalists for the "World of Warcraft Summer Movie Contest." With $23,000 in prizes up for grabs, gamers are invited to visit Xfire.com to view the exceptional Machinima movies and vote for their favorite finalists.

"We are absolutely astounded by the quality of the submissions that we have received this year," said Mike Cassidy, CEO of Xfire. "It has been extremely difficult for us to narrow it down to just 20 finalists in four categories, and I expect it will be just as hard for our members to select their favorites."

For the "World of Warcraft Summer Movie Contest," Xfire tapped into its 5 million-user base and the millions of World of Warcraft players, welcoming entrants from Canada, Europe and the United States to create movies using Blizzard's wildly popular massively multiplayer online game, World of Warcraft. Five outstanding contest finalists were selected from each of the following four categories: Short Film, Comedy, Music Video/Dance and Drama/Action. Gamers have until Monday, October 23 to select and vote for their favorites. Contest winners will be announced on Thursday, October 26.

For a list of the finalist as well as to watch and submit your vote, please visit: http://www.xfire.com/wow

About Xfire, Inc.

Xfire, Inc. is the fastest growing online gaming platform and community in the world helping gamers to easily connect, chat and play with their friends online. Xfire is a free service that allows gamers to easily browse for game servers, chat with friends through IM and voice chat, as well as download the latest updates and additions to their favorite games. With more than five million members in over 100 countries, Xfire is an international community connecting gamers around the globe. Xfire is a wholly owned subsidiary of MTV Networks and is based in Menlo Park, CA.

MEDIA CONTACTS:

Cathy Campos

Panache PR

+441 483 401099

cathy@panachepr.co.uk

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