If you click on a link and make a purchase we may receive a small commission. Read our editorial policy.

Xbox One expected to sell 100k in China - report

Launch set for July, details of Microsoft's joint venture with BesTV emerge

The Xbox One is expected to sell 100,000 units in China, where it is scheduled to launch in July.

That forecast was revealed by BesTV, the Chinese media company that Microsoft has partnered with to tackle the country's emerging console market.

In a recent earnings call - as reported by QQ Games - BesTV detailed their joint venture, stating that Microsoft would be in charge of appointing the new company's CEO, and that it would produce a variety of content specifically for the Chinese market

BesTV also suggested that Xbox One games will cheaper in China than in more established markets - comparatively, at least. A new Xbox One game will retail for around 300 RMB - equivalent to $48 - but the joint venture would create content for a variety of business models.

The Chinese government announced plans to relax its decade-long console ban in September last year. So far, Microsoft has been more aggressive than both Sony and Nintendo in its plans for the new market.

Thanks Games in Asia.

Author
Matthew Handrahan avatar

Matthew Handrahan

Editor-in-Chief

Matthew Handrahan joined GamesIndustry in 2011, bringing long-form feature-writing experience to the team as well as a deep understanding of the video game development business. He previously spent more than five years at award-winning magazine gamesTM.

Comments