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Xbox Further Strengthens European Product Marketing Team With New Appointments

London - UK- 30 October 2004 - Xbox today announced three new appointments to its European organisation, bringing a wealth of gaming and entertainment experience to the product marketing team to further strengthen and build on the success of Xbox. At a time when Xbox is enjoying strong growth and making inroads into the crucial casual gaming market, the new team members will help structure the drive of the Xbox business forward with their insight and knowledge of the market.

Michael Newey, currently Head of Portfolio and Product Management, Xbox EMEA, takes on the new role of Platform Marketing Manager, Xbox and Peripherals, EMEA. Robert Dekker, currently Xbox Product Marketing Manager in the Netherlands, becomes Microsoft Games Studio Marketing Manager. Christopher Lewis joins the Xbox team as 3rd-Party Marketing Manager.

Were very pleased to have Mike Newey step up to the role of Platform Marketing Manager, EMEA, and to welcome Robert Dekker and Christopher Lewis to the European team, said Richard Teversham, Product Marketing Director The product marketing team is incredibly important to the success of the Xbox business and we have an exceptionally strong mix of people working to continue and increase our success in the region. With these appointments, were very well placed for a great Christmas and beyond.

Michael Newey, Platform Marketing Manager, Xbox and Peripherals

In the new role of Platform Marketing Manager, Xbox and Peripherals, Michael Newey will focus on all aspects of marketing in Europe for Xbox and peripherals, including innovative future Xbox products and services that meet the lifestyle needs of consumers in the Digital Decade. Previous roles at Xbox have included Head of Portfolio and Product Management, where he was in charge of all Xbox portfolio planning and marketing including 1st and 3rd-party titles, and Publisher Marketing Manager, responsible for building successful relationships with partner publishers and for developing and implementing 3rd-party marketing programs.

Prior to joining the Xbox EMEA team, Newey was Brand Manager at Eidos Interactive, where he oversaw the positioning and direction of key Eidos titles including Tomb Raider, Championship Manager, Commandos, Soul Reaver and Deus Ex. While at Eidos, Newey also served as Product Manager and Producer on key franchises.

Robert Dekker, Microsoft Games Studio Marketing Manager

As the Microsoft Games Studio Marketing Manager (1st (Xbox and Games for Windows) & 2nd Party), Robert Dekker will focus on creating and managing EMEA-wide marketing initiatives that raise the profile of the expanding portfolio of MGS titles.

Dekker previously held the Product Marketing Manager Xbox Games role at Microsoft Netherlands where he was responsible for the highly successful marketing of Xbox games for the Dutch market. Prior to joining Microsoft, Dekker worked within the music industry in management roles with BOL.com, Universal Music, Polydor and PolyGram.

Christopher Lewis, 3rd Party Marketing Manager

Christopher Lewis joins Xbox as 3rd Party Marketing Manager, focusing on strengthening 3rd party relationships and ensuring that Xbox continues to be a great business opportunity for publishers.

Lewis joins from THQ Inc, where he was Head of Marketing (UK and Export), responsible for managing marketing, public relations and customer services in the UK and Europe. Prior to this he was Group Brand Manager at Activision Inc, responsible for the overall marketing of the UK and Export divisions PC portfolio, and Group Category Manager at DSG, responsible for interactive software marketing at PC World, Dixons and Currys stores in the UK.

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About Xbox

Xbox (http://www.xbox.com) is the video game system from Microsoft that brings people together for the most exhilarating game and entertainment experiences. Xbox delivers an expansive collection of breakthrough games, powerful hardware and the unified Xbox Live online service. The new tagline, its good to play together, captures the spirit of Xbox as the social hub of the new digital entertainment lifestyle. Xbox is now available in Europe for an estimated street price of 149.99/99.99.

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